In this presentation, Karel Verhoeven, Editor-in-chief of De Standaard, looks back at the key results of the launch of dS Avond.
De Standaard is the main belgian broadsheet newspaper. It has a consistent track record of growth in a declining market over the past 10 years. In order to sustain its leadership position, De Standaard has launched on April 28 dS Avond, a digital-only evening edition. dS Avond appears daily at 17h. It brings the news of the day, in an easy-to-consume and very visual format. dS Avond is built on the NextGen HTML5 template publishing solution of Twipe.
The evening edition picks up where the newspaper in the morning stops. A dedicated team of editors is responsible for their own journalistic approach. All articles and news stories are exclusively written for dS Avond and are not drawn out or resumed on the site or in the newspaper. dS Avond is made for readers who after a busy day want to relax while swiping through a fresh look on the news of the day.
Key results 6 months after the launch:
- 35.000 apps downloaded
- 18.000 new trial subscriptions
- daily downloads between 11.000 and 15.000
- 60% readers on tablet, 40% web app
- core readership of 32.000