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BlogWorld Session - How PR and Bloggers Can Better Connect

The slide presentation from Danny Brown and Gini Dietrich's session at BlogWorld New York, on how bloggers and PR can understand each other better.

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BlogWorld Session - How PR and Bloggers Can Better Connect

  1. 1. Common Sense and Collaboration The Last Stumbling Block for PR Pros and Bloggers Danny Brown & Gini Dietrich
  2. 2. Why We’re Here <ul><ul><li>We’re bloggers </li></ul></ul><ul><ul><li>We’re PR pros </li></ul></ul><ul><ul><li>We’re consumers </li></ul></ul><ul><ul><li>We’re vendors </li></ul></ul><ul><ul><li>Like you, we’re tired of the same old crap </li></ul></ul>
  3. 3. Why You’re Here <ul><ul><li>You know things can be done better </li></ul></ul><ul><ul><li>You’re looking to understand bloggers </li></ul></ul><ul><ul><li>You’re looking to relate better to PR pros </li></ul></ul><ul><ul><li>You know the best relationships are built on partnerships and not dominance </li></ul></ul>
  4. 4. We Said No Dominance… <ul><ul><li>(Okay, I’m outta here!) </li></ul></ul>
  5. 5. Is There Really a Problem? <ul><li>Bloggers and PR pros work well together, no? </li></ul>
  6. 6. Bloggers and PR Pros Get Along Well With Each Other… <ul><ul><li>(yeah, right…) </li></ul></ul>
  7. 7. The Problem <ul><li>New media is YOU media… but the middle ground is fuzzy </li></ul>
  8. 8. The Solution <ul><li>Can’t we all just get along? </li></ul>
  9. 9. Understand One Another
  10. 10. Understanding
  11. 11. Understanding Bloggers
  12. 12. Understanding Bloggers <ul><li>The Fifth Estate </li></ul>
  13. 13. Understanding Bloggers
  14. 14. Understanding PR
  15. 15. What To Do
  16. 16. What To Do
  17. 17. What To Do
  18. 18. Good, Bad, Craptastic
  19. 19. The Good
  20. 20. The Good
  21. 21. The Good
  22. 22. The Good
  23. 23. The Good
  24. 24. Why the Good Works
  25. 25. The Bad
  26. 26. The Bad
  27. 27. The Bad
  28. 28. Why the Bad Doesn’t Work
  29. 29. Not Just PR Pros…
  30. 30. Bloggers Need to Help PR Understand Too
  31. 31. Bloggers Aren’t Immune to Craptasticness
  32. 32. Bloggers Aren’t Immune to Craptasticness
  33. 33. Bloggers Need to Be Clear
  34. 34. Bloggers Need to Be Honest
  35. 35. Bloggers Need to Educate
  36. 36. Bloggers Need to Respect
  37. 37. The Blogger and PR Pro Manifesto
  38. 38. Manifesto <ul><ul><li>Understand the blogger’s goal(s) </li></ul></ul>
  39. 39. Manifesto <ul><ul><li>Understand how PR reports to internal or external clients </li></ul></ul>
  40. 40. Manifesto <ul><ul><li>Research, research, oh and, research! </li></ul></ul>
  41. 41. Manifesto <ul><ul><li>Learn how to say “no” </li></ul></ul>
  42. 42. Manifesto <ul><ul><li>Spam sucks… and so do mass emails </li></ul></ul>
  43. 43. Manifesto <ul><ul><li>PR doesn’t control the story; the writer does </li></ul></ul>
  44. 44. Manifesto <ul><ul><li>PR pros and bloggers, alike, are passionate about their work </li></ul></ul>
  45. 45. Manifesto <ul><ul><li>Be yourself </li></ul></ul>
  46. 46. The Issue Is Simple
  47. 47. It’s Simple
  48. 48. So Why Are We Still Fighting?
  49. 49. Thanks! <ul><ul><li>@DannyBrown @GiniDietrich </li></ul></ul><ul><ul><li>DannyBrown.me SpinSucks.com </li></ul></ul><ul><ul><li>BonsaiInteractive.com SpinSucksPro.com </li></ul></ul>

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