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Common Sense and Collaboration The Last Stumbling Block for PR Pros and Bloggers Danny Brown & Gini Dietrich

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Why We’re Here <ul><ul><li>We’re bloggers </li></ul></ul><ul><ul><li>We’re PR pros </li></ul></ul><ul><ul><li>We’re consumers </li></ul></ul><ul><ul><li>We’re vendors </li></ul></ul><ul><ul><li>Like you, we’re tired of the same old crap </li></ul></ul>

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Why You’re Here <ul><ul><li>You know things can be done better </li></ul></ul><ul><ul><li>You’re looking to understand bloggers </li></ul></ul><ul><ul><li>You’re looking to relate better to PR pros </li></ul></ul><ul><ul><li>You know the best relationships are built on partnerships and not dominance </li></ul></ul>

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We Said No Dominance… <ul><ul><li>(Okay, I’m outta here!) </li></ul></ul>

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Is There Really a Problem? <ul><li>Bloggers and PR pros work well together, no? </li></ul>

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Bloggers and PR Pros Get Along Well With Each Other… <ul><ul><li>(yeah, right…) </li></ul></ul>

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The Problem <ul><li>New media is YOU media… but the middle ground is fuzzy </li></ul>

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The Solution <ul><li>Can’t we all just get along? </li></ul>

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Understand One Another

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Understanding

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Understanding Bloggers

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Understanding Bloggers <ul><li>The Fifth Estate </li></ul>

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Understanding Bloggers

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Understanding PR

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What To Do

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What To Do

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What To Do

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Good, Bad, Craptastic

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The Good

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The Good

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The Good

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The Good

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The Good

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Why the Good Works

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The Bad

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The Bad

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The Bad

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Why the Bad Doesn’t Work

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Not Just PR Pros…

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Bloggers Need to Help PR Understand Too

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Bloggers Aren’t Immune to Craptasticness

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Bloggers Aren’t Immune to Craptasticness

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Bloggers Need to Be Clear

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Bloggers Need to Be Honest

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Bloggers Need to Educate

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Bloggers Need to Respect

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The Blogger and PR Pro Manifesto

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Manifesto <ul><ul><li>Understand the blogger’s goal(s) </li></ul></ul>

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Manifesto <ul><ul><li>Understand how PR reports to internal or external clients </li></ul></ul>

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Manifesto <ul><ul><li>Research, research, oh and, research! </li></ul></ul>

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Manifesto <ul><ul><li>Learn how to say “no” </li></ul></ul>

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Manifesto <ul><ul><li>Spam sucks… and so do mass emails </li></ul></ul>

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Manifesto <ul><ul><li>PR doesn’t control the story; the writer does </li></ul></ul>

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Manifesto <ul><ul><li>PR pros and bloggers, alike, are passionate about their work </li></ul></ul>

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Manifesto <ul><ul><li>Be yourself </li></ul></ul>

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The Issue Is Simple

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It’s Simple

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So Why Are We Still Fighting?

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Thanks! <ul><ul><li>@DannyBrown @GiniDietrich </li></ul></ul><ul><ul><li>DannyBrown.me SpinSucks.com </li></ul></ul><ul><ul><li>BonsaiInteractive.com SpinSucksPro.com </li></ul></ul>