Social Media
About meDanny Bishop•Victoria University 2003-2005•Blue Pebble Design 2005-2010•IMG Sports Technology Group 2010+•@Danny_ ...
Social MediaDefining Social Media•Communicative  •Focused, interpersonal•Disruptive  •Arab Spring, French Elections•Commerc...
Riding the wave•Custom built a blogging platform for Essendon around 2006•Custom built a social hub for Essendon around 20...
Facebook Commerce
Facebook Apps
PlatformsSocial Media is framed by the platform•Facebook•Twitter•Instagram•Pinterest•YouTube•Foursquare•Blogs•LinkedIn
“The medium is the message”Is social media understood from examiningone person’s update, or is it understood fromexamining...
Social mediaWhy will social media continue to grow?•Oral tradition•Printing press•Industrial revolution•Broadcast media•So...
FacebookInsanely massive•Drives 5-10%+ of all web traffic to the big teams  •Essendon have more than 50k web referrals per...
FacebookSometimes just insane•Keyboard warriors•Trolls•Curmudgeons•Armchair coaches•Swear bears•Bozo filter to the rescue!
Bozo filter
TwitterNoisy and disruptive•High frequency of communication•Beat Facebook to the mobile revolution•435 AFL players past & ...
BlogsOpening publishing to ‘everyone’•Classic blog - narrow field of view  •Footscray food blog     •800+ visitors a day   ...
Why do companies use SM?Social media isn’t just for fun.•Interns, Part time, Full-time, Teams... resourcing continues to g...
Crowd Sourcing•User generated content  •99 Designs  •www.no-spec.com•One step on from most social media  •Why is Facebook ...
The dangersOnline is not safe•Saying something has consequences  •Jail time!•Mistakes are massive when the reach is massiv...
What do you need?Before you graduate you should have...•A ‘clean’ Facebook account (even if private)•A Twitter account•A L...
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Social Media Introduction

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Guest Lecture at Victoria University (Footscray, Melbourne, Australia) for the class "Introduction to Web Technologies" on May 10, 2012.

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  • Social Media Introduction

    1. 1. Social Media
    2. 2. About meDanny Bishop•Victoria University 2003-2005•Blue Pebble Design 2005-2010•IMG Sports Technology Group 2010+•@Danny_ _Bishop•www.imgstg.com•dannybishopcreative.wordpress.com•#sminoz
    3. 3. Social MediaDefining Social Media•Communicative •Focused, interpersonal•Disruptive •Arab Spring, French Elections•Commercial •Brands, advertising, commerce
    4. 4. Riding the wave•Custom built a blogging platform for Essendon around 2006•Custom built a social hub for Essendon around 2007, loosely based on MySpace and Facebook functionality for footy fans•Introduced Essendon, Jobe Watson, Angus Monfries to Twitter in 2008•Custom built a game-day chat application in 2008•Helped launch Essendon onto Facebook in 2009•Custom Facebook app development for Essendon, Richmond, Carlton, Bulldogs, ANZ Championship Netball, Brisbane Broncos...•Social media consulting
    5. 5. Facebook Commerce
    6. 6. Facebook Apps
    7. 7. PlatformsSocial Media is framed by the platform•Facebook•Twitter•Instagram•Pinterest•YouTube•Foursquare•Blogs•LinkedIn
    8. 8. “The medium is the message”Is social media understood from examiningone person’s update, or is it understood fromexamining social media itself?•Facebook - privacy, globalisation•Twitter - revolutionary, democratic•Instagram - retro, panopticon•Youtube - 15 minutes of fame
    9. 9. Social mediaWhy will social media continue to grow?•Oral tradition•Printing press•Industrial revolution•Broadcast media•Social media
    10. 10. FacebookInsanely massive•Drives 5-10%+ of all web traffic to the big teams •Essendon have more than 50k web referrals per month from Facebook •Essendon & Collingwood have 400k-500k people see a post about them daily around big games (EFC v COL : 420k+) •Males 18-24 make up the largest demographic for AFL clubs •Females 25-34 make up the largest demographic for Netball clubs•Essendon initially baulked at giving up their fans
    11. 11. FacebookSometimes just insane•Keyboard warriors•Trolls•Curmudgeons•Armchair coaches•Swear bears•Bozo filter to the rescue!
    12. 12. Bozo filter
    13. 13. TwitterNoisy and disruptive•High frequency of communication•Beat Facebook to the mobile revolution•435 AFL players past & present on twitter - why? •Jobe Watson was the first AFL player, December 2008•Mobile usability and hashtags have made it the platform of choice for ‘revolutionary’ voices.•Harder to gain followers, less engaged
    14. 14. BlogsOpening publishing to ‘everyone’•Classic blog - narrow field of view •Footscray food blog •800+ visitors a day •20-30 comments per post •Filling up Footscray eateries•Now usually just one facet of a social media strategy•Tumblr - blogging meets twitter
    15. 15. Why do companies use SM?Social media isn’t just for fun.•Interns, Part time, Full-time, Teams... resourcing continues to grow•It is always driven by business aims •Fan engagement •Database acquisition •Return on investment •Defacto Single Sign-on•Social commerce •Marketing, unique offers, in-platform commerce
    16. 16. Crowd Sourcing•User generated content •99 Designs •www.no-spec.com•One step on from most social media •Why is Facebook worth $100B when no one in this room pays for it? •If you’re not paying to use a service, then YOU are the product•Understand what you are giving up
    17. 17. The dangersOnline is not safe•Saying something has consequences •Jail time!•Mistakes are massive when the reach is massive •#QantasLuxury•Online bullying is bullying - even in social media
    18. 18. What do you need?Before you graduate you should have...•A ‘clean’ Facebook account (even if private)•A Twitter account•A LinkedIn account•A personal or professional blog (not a mashup)•Nothing online that you wouldn’t want to see taken out of context by your employer or the Herald-Sun•Have regular updates to all of them•Google yourself

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