Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SOCIAL COMMERCE<br />@Danny _ _ Bishop                                                      #DSSAU<br />IMG<br />SPORTS TE...
Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />“I skate to where the puck is going to be...”<br />- Wayn...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media presence of AFL & NRL teams<br />
Au facebook figure: socialbakers.com<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media pr...
In 2009 85% of Marketing Executives saw the main benefit of Social Media as Customer Engagement<br />Social Commerce<br />...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
Social Media is not cheap<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
Put a value on your likes<br />Get value from your likes<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<...
Social Commerce<br />#DDSAU<br />Source: Syncapse Corp<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
Value of a Facebook “Like”<br />r<br />1+d-r<br />t<br />(     )<br />(     )<br />r -p-a<br />v<br />x<br />t<br />databa...
$3+ annual spend to break even on $200K facebook budget for 100K likes
$31+ spend for 10K likes</li></ul>Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />
Do business with your fans<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Get Value from your “Like...
Brand awareness<br />Call to action<br />Unique offers<br />Shopfront<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECH...
Tell people your story<br />Tell people about your products<br />“Like to win”<br />Facebook advertising<br />CPC prices h...
Ask people to purchase<br />Reach out at key moments<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br /...
Operate entirely within Facebook<br />Remove barriers<br />Maintain the funnel<br />Learn who your fans are<br />Social Co...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Peer recommendations<br />High level of trust<br />12 times more trusted from friends<br />83% of online shoppers want to ...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Upcoming SlideShare
Loading in …5
×

Digital Sport Summit

583 views

Published on

Presented at the Digitial Sport Summit this presentation covers the costs of social media and the methods possible for gaining a return on investment in the space.

  • Be the first to comment

Digital Sport Summit

  1. 1. SOCIAL COMMERCE<br />@Danny _ _ Bishop #DSSAU<br />IMG<br />SPORTS TECHNOLOGY GROUP<br />Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />
  2. 2. Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />“I skate to where the puck is going to be...”<br />- Wayne Gretzky<br />
  3. 3. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media presence of AFL & NRL teams<br />
  4. 4. Au facebook figure: socialbakers.com<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media presence of AFL & NRL teams<br />
  5. 5. In 2009 85% of Marketing Executives saw the main benefit of Social Media as Customer Engagement<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
  6. 6. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
  7. 7. Social Media is not cheap<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
  8. 8. Put a value on your likes<br />Get value from your likes<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Getting something for the spend<br />
  9. 9. Social Commerce<br />#DDSAU<br />Source: Syncapse Corp<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
  10. 10. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
  11. 11. Value of a Facebook “Like”<br />r<br />1+d-r<br />t<br />( )<br />( )<br />r -p-a<br />v<br />x<br />t<br />database acquisition value<br /><ul><li>Assume 75% retention, 30% margin
  12. 12. $3+ annual spend to break even on $200K facebook budget for 100K likes
  13. 13. $31+ spend for 10K likes</li></ul>Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />
  14. 14. Do business with your fans<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Get Value from your “Likes”<br />
  15. 15. Brand awareness<br />Call to action<br />Unique offers<br />Shopfront<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Get Value from your “Likes”<br />
  16. 16. Tell people your story<br />Tell people about your products<br />“Like to win”<br />Facebook advertising<br />CPC prices have more than doubled in previous 12 months<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Brand awareness<br />
  17. 17. Ask people to purchase<br />Reach out at key moments<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Call to action<br />
  18. 18. Operate entirely within Facebook<br />Remove barriers<br />Maintain the funnel<br />Learn who your fans are<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  19. 19. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  20. 20. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  21. 21. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  22. 22. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  23. 23. Peer recommendations<br />High level of trust<br />12 times more trusted from friends<br />83% of online shoppers want to share<br />Word of mouth is three times more important to people than advertising<br />Social Commerce<br />#DDSAU<br />Source: BazaarVoice<br />IMGSPORTS TECHNOLOGY GROUP<br />Recommendations are powerful<br />
  24. 24. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  25. 25. User generated content<br />Mobile handset focus<br />Improved email marketing<br />Lifetime understanding<br />Foursquare, Gowalla, Places?<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Further out onto the ice...<br />
  26. 26. www.imgstg.com.au<br />@Danny _ _ Bishop #DSSAU<br />IMG<br />SPORTS TECHNOLOGY GROUP<br />Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />

×