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What It Means To Think Brand First - by Dannielle Blumenthal


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12 actions every organization can take to promote the value of their brand. All opinions my own.

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What It Means To Think Brand First - by Dannielle Blumenthal

  1. 1. What It Means To“Think Brand First”By Dannielle Blumenthal, Ph.D.@thinkbrandfirstJune 16, 2013* As always, all opinions are my own. Free to repost with attribution.
  2. 2. Create a “Social Personality”That People Respond To.Image of Swedish heavy metal band Hammerfall musician Oscar Dronjak via band website.
  3. 3. Associate The Personality WithProducts That Make Sense.At the Hammerfall website, there are images of merchandise that one would logicallyassociate with a rock band, such as t-shirts and liquor.
  4. 4. Protect The Brand Mark &Use It Repeatedly.Image via Check out their blog.
  5. 5. Customize The Brand LocallyWithout Sacrificing Meaning.Image via Check out their blog.
  6. 6. Plaster The Brand MessageEverywhere Employees Are.Image via, a guide to corporate headquarters’ contactinformation that includes customer reviews.
  7. 7. Establish Corporate Dress CodesAligned To The Desired Brand Image.Image via PopTech on Flickr
  8. 8. Hire People Who DisplayBrand-Aligned Service Behaviors.Image via Here’s how to find a local retailer.
  9. 9. Turn Those EmployeesInto An Army Of Leaders.Image by Peter Bromberg via Flickr
  10. 10. Help “Hidden Employees” AppreciateWhy The Brand Matters To Their Jobs.Image via Wikimedia Commons
  11. 11. Promote Leadership Diversity& Welcome All Brand Believers.Indra Nooyi, Chairman and CEO, PepsiCo, via, “10 Most PowerfulWomen In The World (2012)”
  12. 12. Hold Executives Accountable forExhibiting Leadership Behaviors.Image via U.S. Army Corps of Engineers, Flickr
  13. 13. All To Establish A Community of MeaningFor Employees & Customers Alike.Image of Starbucks Youth Action via the Starbucks Blog