Feeds for Social Media Outreach – Sample Approach
Dannielle Blumenthal 5/21/15
I. The Problem
Similar functional content spread across different websites in the same Department, agency, office, etc.
and you need to find related content quickly, easily, on an ongoing basis
You need to share content and/or you need to help others do so easily (for example, you want to
encourage employees to share your agency’s successes on their personal time, e.g. by reposting to
II. A Solution
At NIST, there are different offices that work in the area of manufacturing, but no matter who posts
content to the Internet, it’s tagged “Manufacturing.” Therefore, anyone who subscribes to the
Manufacturing feed at NIST can see this content all in one place.
Note: This example presumes use of GovDelivery.
III. How To
Step 1. Find Your Feeds
From www.nist.gov, click the orange icon on the lower left.
Step 2. Choose from the list
Step 3. Leave window open
Step 4. Go to feed reader
Use feedly.com or another feed reader of choice. Log in – Feedly lets you use Google.
Step 5. Copy feed URL
Go back to your selected feed page (Step 3 above), select the URL, and click “Ctrl + C” to copy it.
Step 6. Paste feed URL into feed reader environment
In your feed reader, paste URL into the search box (upper right for Feedly). Hit “Enter” and click the green “plus”
Step 7. Name your feed “collection”
Type “NIST Feeds” (or another name) in the empty box under “Collection.”
Click “Add” (you’ll find it roughly on the lower left of your screen).
Step 8. Check to see that you’ve got the feed in your collection now
Step 9. Check that your feed view is displaying properly (center pane)
Step 10. If desired, from the menu, choose “edit subscription” to make feed name shorter – type new name in box
Step 11. Check out sharing features of story summaries
Click on one of the stories in the main window. It brings up a summary, like the below, from which you can share
to your social media outlet of choice, or to email.
Step 12. Add more feeds, if you wish
Step 13. Download app for smartphone, if you wish