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The Brand-Centric Business In 5 Steps
1. Only do work
consistent with
mission.

5. Communicate
the story internally
and ex...
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The Brand-Centric Business In 5 Steps

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Working within the constraints of the brand helps you to focus your business for greater profitability. This slide offers a brief overview of my thoughts on how that process works.

Published in: Business
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The Brand-Centric Business In 5 Steps

  1. 1. The Brand-Centric Business In 5 Steps 1. Only do work consistent with mission. 5. Communicate the story internally and externally – and adjust. 4. Overinvest in high-return projects and dump the rest. 2. Only hire people who fit the culture. 3. Let work methods be good enough – not perfect. Copyright 2014 by Dannielle Blumenthal @thinkbrandfirst. Free to use, adapt, and share with attribution.

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