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A Simple Crisis Communication Template

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Public domain one-pager intended to help communicators dealing with crises.

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A Simple Crisis Communication Template

  1. 1. A Simple Crisis Communication Template Origin and disclaimer: This template was originally inspired by Ready.gov. The content, language and format were customized by Dannielle Blumenthal, Ph.D. The contents are not representative of any entity. Public domain. Posted May 25, 2017. Issue [Describe the issue in brief. Explain why it’s important and what the organization is doing about it.] Who’s Doing What • Major Calls, Briefings & Media: [Leadership Official Name & Contact Info] • General Media Inquiries: [Media Representative Name & Contact Info] • Web/Social Media Updates: [Specialist Name & Contact Info] • Emails & Phone Calls: [Customer Service Lead Name & Contact Info] • Lead Writer: [Writer Name & Contact Info] • Content Approval: [Executive Name & Contact Info] Where To Find Information: • Shared Documents: [Insert] • Website Updates/Press Release: [Insert] • Twitter: [Insert] • Facebook: [Insert] • Email Auto-Reply: [Insert] • Telephone Script: [Insert] Key Audiences & Messages Recovery-Oriented • Individuals Affected By The Incident: Important - this has happened. Here’s what we are doing: [insert]. Here’s what you can do [insert]. How we’re communicating: Call__ Briefing__ Email__ Web __ Twitter/Facebook __ Call Center__ • People Who May Be Affected In The Future: Be aware that this has happened. Take steps to protect your interests: [insert]. Please share. How we’re communicating: Call__ Briefing__ Email__ Web __ Twitter/Facebook __ Call Center__ • Partners & Other Stakeholder Groups: This has happened, and it could affect your customers/stakeholders. Here’s what we’re doing about it. Please share. How we’re communicating: Call__ Briefing__ Email__ Web __ Twitter/Facebook __ Accountability-Oriented • Senior Leadership: In the course of [explain briefly], [insert] happened. The impact of this could be X. and we are doing what is necessary to address the issue. Specifically, our actions so far include [insert]. Our next steps include [insert]. How we’re communicating: Call__ Briefing__ Email__ Web __ Twitter/Facebook __ • Media, Regulators, & Elected Officials: We want to let you know that [insert]. The impact of this could be [insert]. We are doing what is necessary to address the issue. Specifically, our actions so far include: [insert]. Our next steps include: [insert]. Affected parties can contact us at [insert URL, telephone number or email address]. How we’re communicating: Call__ Briefing__ Email__ Web __ Twitter/Facebook __ Media Relations__ • General Public: We want to let you know that [insert] happened. It has the following risk/impact [insert]. We’re working to rectify the situation. You can find out more about our efforts by visiting [URL], following us at [social media outlet], or calling [if applicable]. How we’re communicating: Call__ Briefing__ Email__ Web __ Twitter/Facebook __ Media __ Call Center__

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