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Social Media for Sportswomen: AGENDA Conference

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I designed and presented a Social Media Workshop for Sportswomen at the 2013 AGENDA conference in Canberra. The conference was a part of the Centenary of Canberra celebrations and International Women's Day. Attendees included Natalie Cook & Kerri Pottharst (Olympic gold medalists - Beach Volleyball), Layne Beachley (7 times world champion surfer), Sarah Stewart (Multiple Paralympic medalist - wheelchair basketball) & Sarah Walsh (Matildas).

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Social Media for Sportswomen: AGENDA Conference

  1. 1. Social Media Workshop for Sportswomen Presented by: Danielle Warby Friday, 30 August 13
  2. 2. Friday, 30 August 13
  3. 3. Presented by: Danielle Warby Introduction • What is Social Media? • What are the benefits? • Sportswomen: Fans not fame Friday, 30 August 13
  4. 4. Presented by: Danielle Warby • Talk to fans? • Talk to friends & teammates? • Build your personal brand? What are your Goals? • Help promote your team & your sport? • Promote your favourite cause? • Secure sponsorship? Friday, 30 August 13
  5. 5. Presented by: Danielle Warby Private vs. Public Friday, 30 August 13
  6. 6. Presented by: Danielle Warby Setting up you Accounts • Twitter • Facebook • Instagram • YouTube • What others are you interested in? Friday, 30 August 13
  7. 7. Presented by: Danielle Warby Who to Follow • Official Accounts | Media | Celebrities • How to find them • How to follow them • Fans... yes, no, maybe? Friday, 30 August 13
  8. 8. Presented by: Danielle Warby What to Say? • Share articles about you | your sport | team • What do fans want to see? • Your results • Behind the scenes* • Who you’re cheering on • Who ARE you? Friday, 30 August 13
  9. 9. Presented by: Danielle Warby What to Say? • Promote yourself AND others • Share, share, share • Mix it up Friday, 30 August 13
  10. 10. Presented by: Danielle Warby What not to Say • Check your guidelines • Keep it positive • Say NO to synchronising accounts! Friday, 30 August 13
  11. 11. Presented by: Danielle Warby Engaging with Fans • More talk = more fans • Reward behaviour you want to encourage Friday, 30 August 13
  12. 12. Presented by: Danielle Warby Getting more Followers • Building your fan base • Talking to the media • Post more! • Share other people’s content • Talk to other athletes Friday, 30 August 13
  13. 13. Presented by: Danielle Warby Twitter Jargon • @, RT, MT, DM, #hashtags...WTF?! • Don’t over do it! Friday, 30 August 13
  14. 14. Presented by: Danielle Warby Social Media Etiquette Friday, 30 August 13
  15. 15. Presented by: Danielle Warby Doing it all in 10 minutes a day • Step by step. Have a process • Tools I swear by: • Google Alerts • Buffer Friday, 30 August 13
  16. 16. Presented by: Danielle Warby Sport for Women on Social Media • twitter.com/sportforwomen • facebook.com/sportforwomen • youtube.com/sportforwomen • #SFWagenda Friday, 30 August 13

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