1.
Social Media
Workshop
for Sportswomen
Presented by: Danielle Warby
Friday, 30 August 13

2.
Friday, 30 August 13

3.
Presented by: Danielle Warby
Introduction
• What is Social Media?
• What are the benefits?
• Sportswomen: Fans not fame
Friday, 30 August 13

4.
Presented by: Danielle Warby
• Talk to fans?
• Talk to friends &
teammates?
• Build your personal
brand?
What are your
Goals?
• Help promote your
team & your sport?
• Promote your
favourite cause?
• Secure sponsorship?
Friday, 30 August 13

5.
Presented by: Danielle Warby
Private vs. Public
Friday, 30 August 13

6.
Presented by: Danielle Warby
Setting up you
Accounts
• Twitter
• Facebook
• Instagram
• YouTube
• What others are you interested in?
Friday, 30 August 13

7.
Presented by: Danielle Warby
Who to Follow
• Official Accounts | Media | Celebrities
• How to find them
• How to follow them
• Fans... yes, no, maybe?
Friday, 30 August 13

8.
Presented by: Danielle Warby
What to Say?
• Share articles about you | your sport | team
• What do fans want to see?
• Your results
• Behind the scenes*
• Who you’re cheering on
• Who ARE you?
Friday, 30 August 13

9.
Presented by: Danielle Warby
What to Say?
• Promote yourself AND others
• Share, share, share
• Mix it up
Friday, 30 August 13

10.
Presented by: Danielle Warby
What not to Say
• Check your guidelines
• Keep it positive
• Say NO to synchronising accounts!
Friday, 30 August 13

11.
Presented by: Danielle Warby
Engaging with
Fans
• More talk = more fans
• Reward behaviour you want to encourage
Friday, 30 August 13

12.
Presented by: Danielle Warby
Getting more
Followers
• Building your fan base
• Talking to the media
• Post more!
• Share other people’s content
• Talk to other athletes
Friday, 30 August 13

13.
Presented by: Danielle Warby
Twitter Jargon
• @, RT, MT, DM, #hashtags...WTF?!
• Don’t over do it!
Friday, 30 August 13

14.
Presented by: Danielle Warby
Social Media
Etiquette
Friday, 30 August 13

15.
Presented by: Danielle Warby
Doing it all in 10
minutes a day
• Step by step. Have a process
• Tools I swear by:
• Google Alerts
• Buffer
Friday, 30 August 13

16.
Presented by: Danielle Warby
Sport for Women
on Social Media
• twitter.com/sportforwomen
• facebook.com/sportforwomen
• youtube.com/sportforwomen
• #SFWagenda
Friday, 30 August 13