“Its amazing what the WEB can do!” Danielle Blackman
“Its Amazing What Soup Can Do”• Campbell’s work hard to express to their consumers how important their soup can be to their buyers lifestyle. •With the increase of the health conscious consumers, Campbell’s focus on healthy choices is a smart move.
The Problems • Negative press (especially online) surrounding the brand involving their false advertised low- sodium products.•Campbell’s recent certification of their products ashalal- and supporting The Muslim Brotherhood.
The KeyWith the new logo and differentiation ofproducts, more interaction with consumersthrough social media, viral videos, blogging,Facebook and Twitter is needed.The company website doesn’t list socialmedia sites leaving consumers to go have toexplore them on their own if they want to“follow” or “like” the Campbell’s brand.
Facebook• Ask consumers more opinionated questions. Best way to interview consumers and get feedback on products. Get to actually KNOW the consumer
logging• Would help demonstrate to consumers the benefits and provide personal statements from consumers who have stories of their success with Campbell’s.
January Feb. March Timeline April May June July August Sept. Oct. Nov. Dec. Facebook Twitter Blogging Viral• With the help of Campbell’s kitchen, a division that offers recipes using Campbell’s products, these products can be advertised all year round with heavy emphases during the fall and winter seasons.
Evaluation• Increased followers on Twitter, Increased likes on Facebook, Increases sales of the condensed soup line.• It is also important for Campbell’s to monitor what is being said about the company throughout the web. Using online monitoring tools such as Hootsuite, Campbell’s can watch for negative messages that may be spread about the brand on social media networks.