Personal Branding 101

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Understanding what a personal brand is, why it's important to root your brand in your passion, and using social media to amplify your brand.

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Personal Branding 101

  1. 1. A Guide to Personal Branding By Danielle Look
  2. 2. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What is a personal brand? (and why do you need one?)
  3. 3. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What is a personal brand? » The process by which we market ourselves to one another
  4. 4. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  5. 5. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  6. 6. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What is a personal brand? » A collection of perceptions » The process by which we market ourselves to one another
  7. 7. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  8. 8. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  9. 9. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  10. 10. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Inform Help Promoteothers Promote Others/ Inform Help Inform
  11. 11. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  12. 12. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What is a personal brand? » A collection of perceptions » The process by which we market ourselves to one another » Interactions + feelings = brands
  13. 13. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  14. 14. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  15. 15. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  16. 16. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  17. 17. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  18. 18. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What is a personal brand? » A collection of perceptions » The process by which we market ourselves to one another » Interactions + feelings = brands
  19. 19. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What is a personal brand? » A brand is a collection of thoughts and feelings. » Thoughts and feelings are intangible. » Intangibles must be perceived.
  20. 20. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Define Your Personal Brand » What do you want to be known for?
  21. 21. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Build a Personal Brand, Not Just a Career » Your brand should be rooted in your passion, not your current employer’s.
  22. 22. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  23. 23. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Build a Personal Brand, Not Just a Career » Your brand should be rooted in your passion, not the mission of your current employer. » Be specific and focused.
  24. 24. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  25. 25. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  26. 26. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  27. 27. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Build a Personal Brand, Not Just a Career » Your brand should be rooted in your passion, not the mission of your current employer. » Be specific and focused. » Have two or three secondary areas of interest.
  28. 28. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What ARE you passionate about? » What interests you so much that you could: –talk about it for hours? –read books and never tire of it? –watch hours of videos about it on YouTube? –write thought-provoking or controversial article about it?
  29. 29. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What ARE you passionate about? What kind of work do you love so much that –you would do it for free? –puts a smile on your face? –you find naturally easy?
  30. 30. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  31. 31. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  32. 32. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook » Connectors What role do you play? » Mavens » Salespeople
  33. 33. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook » Connectors What role do you play? » Mavens » Salespeople
  34. 34. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook » Connectors What role do you play? » Mavens » Salespeople
  35. 35. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook » Connectors What role do you play? » Mavens » Salespeople
  36. 36. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.“ - Malcolm Gladwell
  37. 37. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook AmplifyYour Personal Brand » Making sure you’re seen & heard
  38. 38. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook What now? » Legitimize your claims » Amplify your work » Connect & engage
  39. 39. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Build Your Branding Toolkit » business cards » resume » portfolio » blog/website » LinkedIn » Facebook » Twitter » email address » video resume » wardrobe
  40. 40. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  41. 41. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
  42. 42. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Networking Cards
  43. 43. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Resume & Portfolio Update! Update!Update!
  44. 44. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Blog/Website » Why do I need to blog? » What if I can’t write well or often?
  45. 45. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook LinkedIn » Who to connect with? » What to put in my headline? » Connect with Twitter? » Reciprocate! » Treat LinkedIn like a digital resume
  46. 46. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook LinkedIn » Who to connect with? » What to put in my headline? » Connect with Twitter? » Reciprocate! » Treat LinkedIn like a digital resume
  47. 47. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook LinkedIn » Who to connect with? » What to put in my headline? » Connect with Twitter? » Reciprocate! » Treat LinkedIn like a digital resume
  48. 48. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook LinkedIn (Continued) “I am detail oriented.” “I operate with more efficiency when all the details are neatly arranged in front of me. “If I don’t feel like I have a grasp on all of the details, I fear something will fall through the cracks.” “I want to complete every project with all expectations met (and some exceeded).”
  49. 49. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Facebook
  50. 50. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook Twitter Private Twitter accounts Auto DMs & auto follow- backs Only tweeting article title + link
  51. 51. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook The Final Three Email Address
  52. 52. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook The Final Three Video Resume
  53. 53. @drelevance | relevance.com @butterfly_89000 | about.me/daniellelook The Final Three Wardrobe
  54. 54. A Guide to Personal Branding By Danielle Look

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