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DaniellaRenee-15

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DaniellaRenee-15

  1. 1. Daniella Renee 1 of 2 www.daniellarenee.com 222 Grand Ave apt F t: + 1 323 244 1157 Long Beach CA 90803 e: dr@daniellarenee.com Education and Qualifications 2003-2005 Brooks Institute of Photography Santa Barbara CA BA Still Photography 2000-2003 Long Island University Brooklyn NY BS Biology 1995-2000 University of Utah Salt Lake City Utah Associates Skills Mac proficient Advance knowledge of Microsoft Excel, Powerpoint, Keynote & all general Applications for both Mac & PC Photoshop, InDesign, Capture One, Bridge. Film and digital cameras SLR, 4x5, medium Format, Phase backs. Studio strobe lighting Motorcycles, Snowboarding, Yoga, Camping Introduction Photographer with extensive experience as a Photo Editor and Studio Manager. Proven results across multiple platforms from product and lifestyle photography, project management and strategic marketing. With a comprehensive and distinctive knowledge of the lifestyle/ fashion industries, I am able to offer my services as a Photographer, Project Manager, Studio Manager and Producer. My experience as a Photo Editor has proven to be invaluable to my management development skills. It has given me combined per- spective of how best to approach both the coordination and man- agement aspects of a project while still providing the tools and space for the creative team to make ideas a visual reality. Attached is a brief selection of my work, feel free to visit www.daniellarenee.com for my extensive portfolio.
  2. 2. Employment History 2005-Present Daniella Renee Photography Freelance Photographer Provided professional commercial photography services for product & lifestyle Portfolio site: www.daniellare- nee.com •-Work with clients and talent to create current visually stimulating imagery for various marketing needs. -Work corroboratively with client to develop new campaigns and innovative ways to reach target market. -Produce and manage product and life style shoots including styling, prepping, travel arrangements, casting, locations scouting, negotiations, permits and equipment rentals. -Create and manage production time line and involved staff -Oversee / perform post production editing -Obtain creative talent when needed -Set workable solutions for the clients individual needs -Create and manage digital assets Client List includes: Tillys Yoga Glyphs Audyssey Laboratories Ferro Cosmetics ASICS Omit 686 Baker Boys Distrabution Deathwish Shake Junt Brigada Eyewear Baker True Love and False Idols Etnies / Etnies Girl Es Emerica Costella Handbags Amity Home Def Jam Arrested Development Technics Venice Magazine Vibe Magazine Source Magazine Atlanta Peach Magazine 2006-2011 True Love & False Idols Freelance Photographer & Producer Hired by the new start up company to shoot and produce all lifestyle and product photography. My role in the company was then expanded to include video production. -Worked closely with the Creative Director and Art Director to fulfill artistic vision within the allocated budget and time line. •-Coordinated pre and post production for scheduled shoots including castings, fittings, location scouting, permits, model releases and agency matters, equipment rentals, catering, and transportation. -Photographed apparel product and lifestyle images for use in ads, catalogs, and various marketing tools. •-Delivered digital proofs, performed all editing, including image retouching, color balancing, and preparing images for printing. •-Executive produced music video with “Get Busy Committee” for True Love and False Idols. http://www.youtube.com/ watch?v=ElWvcf7xT8A 2005-2007 Art Share Los Angeles Volunteer Instructor Taught a weekly class to inner city teens in photography, styling, hair & makeup. •-The course emphasized on industry vocabulary and procedures to guide the teens towards a career in the entertain- ment industry. 2007-2010 Sole Technology Photo Editor & Lead Photographer Recruited by Sole Technology to man- age the in house photography depart- ment. •-Produced and managed marketing materials for six action sports brands: Etnies, Es, Emerica, Altamont, Etnies girl, and 32 snowboard boots. -•Marketing items included: seasonal catalogs, POP, Print Ads, trade show displays, web content imagery, ecom- merce imagery, posters, SMUs, and event products. -•Lead in-house photographer -•Implemented and managed Sole Technology’s in house marketing photo department studio and budget. •-Produced and manage product and life style shoots including styling, prepping, travel arrangements, casting, locations scouting, negotiations, permits and equipment rentals. •-Coordinated catalog schedule time line and budget. •-Worked closely with Art Directors, Team Managers, and Brand Managers to produce photo shoots of team riders and products, both domestically and internationally. •-Managed Advertising time line, both domestically and internationally. •-Negotiated contracts and rates for free- lance photographers and photo usage. •-Managed post-production editing re- quirements with off site retoucher. -•Implemented software development for a permanent archiving database. -Digital Asset Management for distribu- tor access. -•Inventoried apparel and shoe rainbow line samples for photo, public relations and marketing use. - Budget allocation -•Managed 3 in house studio photogra- phers and 3 action / lifestyle photogra- phers. •-Processed invoices for department Daniella Renee 2 of 2 www.daniellarenee.com 222 Grand Ave apt F t: + 1 323 244 1157 Long Beach CA 90803 e: dr@daniellarenee.com

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