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Il crowdfunding come modalità di
finanziamento per progetti innovativi
Daniele Ferrari
@daniele_ferrari
martedì 10 settemb...
Ma che cos’è il crowdfunding?
• Il crowdfunding è una modalità di
finanziamento dal basso che serve a
mobilitare individui ...
Ma soprattutto il
crowdfunding non è
• Elemosina 2.0
• Una forma di guadagno
• La soluzione finale ai problemi di
finanziame...
Le 3 basi (+1) del
crowdfunding
Cooperation
Trust
Money
... e naturalmente il Web
martedì 10 settembre 13
L’obiettivo di una campagna di
crowdfunding è proprio quello di
ottenere, nelle persone che
entrano in contatto con il vos...
:)
martedì 10 settembre 13
Tipologie di
crowdfunding
• Donation based
• Reward based
• Lending based
• Equity based
martedì 10 settembre 13
fonte: http://www.marketingcharts.com/direct/crowdfunding-platforms-raised-almost-15b-in-11-up-72-y-o-y-22049/
eConsultanc...
Fonte: http://econsultancy.com/uk/blog/10074-crowdfunding-in-numbers-stats
martedì 10 settembre 13
E in Italia?
Esistono circa una ventina di piattaforme di
crowdfunding italiane:
Starteed, Eppela, Produzioni dal Basso, K...
www.italiancrowdfunding.org
Abbiamo anche un’associazione
ICN - Italian Crowdfunding Network
martedì 10 settembre 13
Ma il crowdfunding
funziona davvero?
martedì 10 settembre 13
La risposta breve ve la
do subito...
martedì 10 settembre 13
Sì
Per la risposta più lunga invece ne parliamo dopo
in aperitivo :)
martedì 10 settembre 13
Ecco un paio di progetti
(italiani) che ce l’hanno fatta e
con i quali ho avuto il piacere
di collaborare come
consulente ...
Vinylmania
http://www.kickstarter.com/projects/edwinstepp/vinylmania-when-life-runs-at-33-revolutions-per-mi
martedì 10 se...
http://www.kickstarter.com/projects/laurasapiens/ego-smartmouse-a-revolutionary-interaction-device
Ego! Smartmouse
martedì...
Vinylmania. Com’è andata?
• Raccolti 37.173 $, il 112% della somma richiesta
• 395 persone da tutto il mondo hanno finanzia...
EGO! Smartmouse. Com’è andata?
• Sono stati raccolti più di 41.000 €, il 174%
della somma richiesta
• 426 persone da tutto...
Perché Kickstarter?
• Kickstarter è la principale piattaforma di
crowdfunding reward based al mondo
• Permette di ottenere...
Alcune cose che ho imparato
sul crowdfunding
• Il crowdfunding è un ottimo modo per testare un
prodotto/idea/progetto prim...
Il crowdfunding è fatto di
persone
• Anche i progettisti-creatori devono essere
sostenitori di altri progetti
• La crowd f...
Dopo il #RomagnaCamp andate su una
piattaforma di crowdfunding qualsiasi,
esplorate i progetti e sostenete
economicamente,...
Restiamo in contatto
• Email daniele.ferrari@tracce.com
• Twitter: @daniele_ferrari
• Facebook: facebook.com/daniele.ferra...
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Shut up and take my money. Il crowdfunding come modalità di finanziamento per progetti innovativi

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Shut up and take my money. Il crowdfunding come modalità di finanziamento per progetti innovativi. Slide presentate al Romagna Camp edizione 2013 (Marina Romea, Ravenna)

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Shut up and take my money. Il crowdfunding come modalità di finanziamento per progetti innovativi

  1. 1. Il crowdfunding come modalità di finanziamento per progetti innovativi Daniele Ferrari @daniele_ferrari martedì 10 settembre 13
  2. 2. Ma che cos’è il crowdfunding? • Il crowdfunding è una modalità di finanziamento dal basso che serve a mobilitare individui e gruppi di persone per sostenere economicamente un progetto che ha bisogno di risorse finanziarie per essere lanciato e/o completato • Si basa su un sistema di donazioni monetarie di importo più o meno libero, spesso (ma non sempre) legate a meccanismi di reward e incentivi di vario genere per premiare chi sostiene il progetto martedì 10 settembre 13
  3. 3. Ma soprattutto il crowdfunding non è • Elemosina 2.0 • Una forma di guadagno • La soluzione finale ai problemi di finanziamento • Uno strumento per “vendere” martedì 10 settembre 13
  4. 4. Le 3 basi (+1) del crowdfunding Cooperation Trust Money ... e naturalmente il Web martedì 10 settembre 13
  5. 5. L’obiettivo di una campagna di crowdfunding è proprio quello di ottenere, nelle persone che entrano in contatto con il vostro progetto, questo genere di reazione... martedì 10 settembre 13
  6. 6. :) martedì 10 settembre 13
  7. 7. Tipologie di crowdfunding • Donation based • Reward based • Lending based • Equity based martedì 10 settembre 13
  8. 8. fonte: http://www.marketingcharts.com/direct/crowdfunding-platforms-raised-almost-15b-in-11-up-72-y-o-y-22049/ eConsultancy ha calcolato che entro la fine del 2012 ci saranno più di 530 piattaforme di crowdfunding nel mondo, con una crescita del +60% rispetto al 2011 e un giro d’affari di 2.8 miliardi $ Alcuni numeri sul crowdfunding martedì 10 settembre 13
  9. 9. Fonte: http://econsultancy.com/uk/blog/10074-crowdfunding-in-numbers-stats martedì 10 settembre 13
  10. 10. E in Italia? Esistono circa una ventina di piattaforme di crowdfunding italiane: Starteed, Eppela, Produzioni dal Basso, Kapipal, Musicraiser, SiamoSoci, ShinyNote, Smartika e molte altre... fonte: “Analisi delle piattaforme di crowdfunding italiane” (Novembre 2012, di Castrataro e Pais) martedì 10 settembre 13
  11. 11. www.italiancrowdfunding.org Abbiamo anche un’associazione ICN - Italian Crowdfunding Network martedì 10 settembre 13
  12. 12. Ma il crowdfunding funziona davvero? martedì 10 settembre 13
  13. 13. La risposta breve ve la do subito... martedì 10 settembre 13
  14. 14. Sì Per la risposta più lunga invece ne parliamo dopo in aperitivo :) martedì 10 settembre 13
  15. 15. Ecco un paio di progetti (italiani) che ce l’hanno fatta e con i quali ho avuto il piacere di collaborare come consulente per due fantastiche campagne di crowdfunding martedì 10 settembre 13
  16. 16. Vinylmania http://www.kickstarter.com/projects/edwinstepp/vinylmania-when-life-runs-at-33-revolutions-per-mi martedì 10 settembre 13
  17. 17. http://www.kickstarter.com/projects/laurasapiens/ego-smartmouse-a-revolutionary-interaction-device Ego! Smartmouse martedì 10 settembre 13
  18. 18. Vinylmania. Com’è andata? • Raccolti 37.173 $, il 112% della somma richiesta • 395 persone da tutto il mondo hanno finanziato il progetto • Sono arrivate donazioni di tutti gli importi, addirittura una del valore di ben 3.500 $ • Il progetto ha guadagnato una grande visibilità proprio grazie alla campagna di crowdfunding con articoli sui giornali, interviste in radio, tv, siti web, blog di settore e addirittura un articolo su wired.com! • Anche dopo la campagna di crowdfundig ci sono state mail e telefonate di persone che volevano donare soldi per sostenere economicamente il progetto e avere il Dvd del film • Dopo ben 2 anni, ancora oggi il film sta girando l’Italia e l’Europa invitato a festival, rassegne, eventi e proiezioni dedicate. Una notorietà impensabile per un documentario italiano indipendente martedì 10 settembre 13
  19. 19. EGO! Smartmouse. Com’è andata? • Sono stati raccolti più di 41.000 €, il 174% della somma richiesta • 426 persone da tutto il mondo hanno finanziato il progetto • Il progetto ha ottenuto una grande visibilità proprio grazie alla campagna di crowdfunding con articoli pubblicati sui più importanti siti web internazionali di settore tech/digital, compresi TechCrunch e Mashable martedì 10 settembre 13
  20. 20. Perché Kickstarter? • Kickstarter è la principale piattaforma di crowdfunding reward based al mondo • Permette di ottenere una grande visibilità, in particolare sul mercato USA • All-or-nothing funding • Numeri sbalorditivi. Il progetto Ouya ha raccolto 1 milione di dollari di finanziamento in sole 8 ore raccogliendo un totale di 8.5 mln $ a fronte di una richiesta di soli 950k $ • I numeri di Kickstarter sono in crescita esponenziale e ad ottobre 2012 è sbarcato in Europa (per ora solo in UK) martedì 10 settembre 13
  21. 21. Alcune cose che ho imparato sul crowdfunding • Il crowdfunding è un ottimo modo per testare un prodotto/idea/progetto prima di andare sul mercato • Il crowdfunding non è per tutti e non è per tutti i progetti • Il crowdfunding non è gratis • Il crowdfunding non si improvvisa • I soldi non piovono dal cielo, serve un minimo di promozione/comunicazione e tanta, tantissima motivazione • Una campagna di crowdfunding è molto utile anche quando non raggiunge il funding, perché si raccolgono preziosi feedback per migliorare il progetto martedì 10 settembre 13
  22. 22. Il crowdfunding è fatto di persone • Anche i progettisti-creatori devono essere sostenitori di altri progetti • La crowd funziona solo quando è realmente ricettiva e pronta a sostenere le idee e i progetti migliori. È una community a tutti gli effetti, non un luogo dove andare solamente a chiedere del denaro martedì 10 settembre 13
  23. 23. Dopo il #RomagnaCamp andate su una piattaforma di crowdfunding qualsiasi, esplorate i progetti e sostenete economicamente, anche solo pochi €, un progetto che vi ha conquistato o che semplicemente merita di essere realizzato Ora tocca a voi! martedì 10 settembre 13
  24. 24. Restiamo in contatto • Email daniele.ferrari@tracce.com • Twitter: @daniele_ferrari • Facebook: facebook.com/daniele.ferrari81 • LinkedIn: linkedin.com/in/danieleferrari81 24 martedì 10 settembre 13

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