1.
How to promote tourism in social media?
Instagram is the perfect social for tourist promotion.

2.
Instagram the photo sharing social network from
2010 to today is increasingly used by users to
share their shots. This free app download on
mobile allows users to share their photos,
improve them by applying filters and effects and
classify them via hashtag. With a few clicks the
images become worthy of a professional
photographer!

3.
But why this social has become one of the most used in the
world? What are the characteristics that made it so popular?
• Innovation is in the instant, the term from which it derives its name:
users can immortalize moments, places and so on, sharing them in real
time with their contacts.
• With Instagram, people transmit their experiences and emotions by
enclosing them in a picture that in a moment can go around the world
and generate shares.
• But the real strength of this social network is that it was designed for
mobile: sharing a photo in the immediate place in any place the user
finds us has decreed its success.
• Instagram has become a "place" in which brands and companies can
not be present with tailor-made profiles and strategies.
• This social network is a real promotional tool also in the tourism sector
and if you know how to use it correctly, you can give tour operators
enormous advantages in terms of visibility and business.

4.
Instagram and tourism: The importance of Hashtags.
The key element to promote a company or a place through a
promotional strategy on Instagram is the correct use of the now
well-known gate followed by a keyword able to group specific
contents.

5.
Instagram lives on hashtags!
• Users thanks to the search for a keyword will be able to easily
find all the published images related to the word entered.This
and not only!
• Even the company itself or the tourism sector operators
through the labels will be able to view and monitor the
contents posted by users related to their business.
• Some advice for operators in the sector: the social allows you
to enter a maximum of 30 hashtags, but it is important not to
exceed, better to use a few hashtags but good!
• When choosing the right one, it is preferable to focus on those
specific and more relevant to your business.

6.
How to use instagram for tourism?

7.
How to use instagram for tourism?
• To achieve the objectives and the results due each tourist activity must
use Instagram following a precise strategy studied well.
• First of all, you must create a company profile, which allows you to
monitor the progress of your shares and analyze your target. Any tourist
destination, sector operator or tourist accommodation must process a
profile and add contacts and the link to the site in order to be easily
traceable.
• The second step involves the creation of an official hashtag to be
included in the photos that will be published. Important, it is then to
establish an editorial plan by choosing unique and original contents!
The images are able to evoke emotions, for this reason it is possible to
take advantage of the shots to tell something. Focusing on storytelling
can be very advantageous as it allows users to be more involved and
create engagement.
• Finally, last but not least is the interaction with their followers that very
often in tourism become the first promoters of the territories.