3 RD   ANNUAL AFRICA DIALOGUE FOR CONSUMER PROTECTION CONFERENCE ABUJA ,NIGERIA SEPT 13 TH  – 15 TH  2011 BY  MR. DANIEL A...
<ul><li>BACKGROUND  </li></ul><ul><li>CHILDREN AND MOBILE PHONE IN KENYA </li></ul><ul><li>CHILDREN AND CYBERSPACE IN KENY...
BACKGROUND   <ul><li>Kenya’s active Internet usage stands at 8.7 per cent of the population,  </li></ul><ul><li>Over 90 % ...
<ul><li>Most children now have access to mobile phones.  </li></ul><ul><li>a major mode of communication between parents a...
<ul><li>Children access internet on most mobile phones hence different forms of content such as entertainment and interact...
<ul><li>Social networking sites such as ‘Facebook’ ‘My Space’ and ‘tweeter’ are extremely popular in Kenya & come with man...
<ul><li>Most of company websites don’t restrict access or require parental approval for child entry </li></ul><ul><li>Many...
<ul><li>Aims  : mitigating the risks while maintaining the benefits for children on the internet  </li></ul><ul><li>Risks ...
<ul><li>The Kenya  ICT Policy  was developed in 2006 and cybercrime identified in law in 2009 in the amended Kenya Informa...
CONT <ul><li>CCK  also seeks to learn from countries and regions with successful COP initiatives including Japan, the Unit...
CONT <ul><li>Pharmacy and poisons board  guidelines for advertisements and promotion of medicines in Kenya:- provides that...
CONT <ul><li>Films and Stage Plays Act : Chapter 222 Article 17.  </li></ul><ul><li>Protect children against unsuitable ci...
CONT <ul><li>Tobacco control Act 2007:  </li></ul><ul><li>Objective:  to protect the health of persons under the age of ei...
RECCOMMENDATIONS ( CHILD NET INTERNATIONAL ) <ul><li>GOVERNMENT AND LAW ENFORCEMENT </li></ul><ul><li>Encourage industry s...
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Online and mobile telephone advertisement by daniel asher (cuts)

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Presentation by Daniel Okendo Asher in Abuja Nigeria

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Online and mobile telephone advertisement by daniel asher (cuts)

  1. 1. 3 RD ANNUAL AFRICA DIALOGUE FOR CONSUMER PROTECTION CONFERENCE ABUJA ,NIGERIA SEPT 13 TH – 15 TH 2011 BY MR. DANIEL ASHER PROGRAMME OFFICER CUTS AFRICA RESOURCE CENTRE, NAIROBI [email_address] www.cuts-international.org ONLINE AND MOBILE TELEPHONE ADVERTISEMENT IN KENYA
  2. 2. <ul><li>BACKGROUND </li></ul><ul><li>CHILDREN AND MOBILE PHONE IN KENYA </li></ul><ul><li>CHILDREN AND CYBERSPACE IN KENYA </li></ul><ul><li>ONLINE AND MOBILE TELEPHONE ADVERTISEMENT IN KENYA </li></ul><ul><li>CHILD ONLINE PROTECTION AGENDA IN KENYA </li></ul><ul><li>RELATED LEGISLATIVE PROVISIONS </li></ul><ul><li>RECCOMMENDATION </li></ul>OUTLINE
  3. 3. BACKGROUND <ul><li>Kenya’s active Internet usage stands at 8.7 per cent of the population, </li></ul><ul><li>Over 90 % of users access the Internet using their mobile phones (TNS Digital Life survey). </li></ul><ul><li>In Q4 2010: </li></ul><ul><li>There were 22 million mobile subscribers in Kenya. </li></ul><ul><li>6.63 billion minutes of local calls were made on the mobile networks, and </li></ul><ul><li>740 million text messages were sent. </li></ul><ul><li>The number of Internet users was estimated at 8.69 million. (According to CCK,) </li></ul>
  4. 4. <ul><li>Most children now have access to mobile phones. </li></ul><ul><li>a major mode of communication between parents and children. </li></ul><ul><li>children access mobile phones after completing primary or secondary school. </li></ul><ul><li>use Phone to talk to friends, parents & call help in emergency. </li></ul><ul><li>to send sms as well as to download their favorite ringtones- (referred to as skiza tunes in Kenya ). </li></ul>CHILDREN AND MOBILE PHONE IN KENYA
  5. 5. <ul><li>Children access internet on most mobile phones hence different forms of content such as entertainment and interactive sites. </li></ul><ul><li>This access poses a potential risk to children e.g. adult content or use premium rate services. </li></ul><ul><li>There is increased children cyberspace in Kenya due to : </li></ul><ul><li>Expanded broadband, </li></ul><ul><li>Increased mobile phone use and lower prices </li></ul><ul><li>But their innocence enhances their vulnerability. </li></ul>CHILDREN AND CYBERSPACE IN KENYA
  6. 6. <ul><li>Social networking sites such as ‘Facebook’ ‘My Space’ and ‘tweeter’ are extremely popular in Kenya & come with many local company products adverts pops. </li></ul><ul><li>Products designed with cartoons, shapes and flavor y colors to attract children </li></ul><ul><li>Children access various kinds of product while online on various company websites </li></ul><ul><li>Company websites more engaging & influential on their attitudes towards product. </li></ul><ul><li>Many children engage in chatting on these social sites and also send text messages through their mobile phones. </li></ul><ul><li>Unknowingly children key in their mobile telephone numbers on various websites triggering series of products advertisements sms on phone </li></ul>ONLINE AND MOBILE TELEPHONE ADVERTISEMENT IN KENYA
  7. 7. <ul><li>Most of company websites don’t restrict access or require parental approval for child entry </li></ul><ul><li>Many children aged between 12 and 18 have become victims of cyber-bullying in the event of creating friendship with strangers through social media. </li></ul><ul><li>Children victims of cyber-bullying shy to tell parents </li></ul><ul><li>Many cyber cafes never displayed warning posts to alert children not to visit unwanted sites like porn sites </li></ul><ul><li>Internet Service Providers reluctant in giving customized products for setting up parental controls for children in Kenya </li></ul>CONT
  8. 8. <ul><li>Aims : mitigating the risks while maintaining the benefits for children on the internet </li></ul><ul><li>Risks of internet use to children include : </li></ul><ul><li>Children at risk of harassment, violence and child predators, harmful &adult content, addiction to internet use, cyber-bullying, sexual & other abuse, identity theft, access to harmful goods and services, Human trafficking. </li></ul><ul><li>Benefits of internet use to children include: </li></ul><ul><li>networking, self expression, education, entertainment, social justice, Innovation and creativity. </li></ul>CHILD ONLINE PROTECTION AGENDA IN KENYA
  9. 9. <ul><li>The Kenya ICT Policy was developed in 2006 and cybercrime identified in law in 2009 in the amended Kenya Information and Communications Act. </li></ul><ul><li>The International Telecommunication Union (ITU) has already provided comprehensive guidelines to the development of national Child Online Protection (COP) frameworks. </li></ul><ul><li>The Communication Commission of Kenya (CCK) is developing a comprehensive framework that protects safety of children on the internet in line with the ITU’s COP initiative launched in Nov 2010. </li></ul>RELATED LEGISLATIVE PROVISIONS
  10. 10. CONT <ul><li>CCK also seeks to learn from countries and regions with successful COP initiatives including Japan, the United Kingdom, the European Union and even the USA. </li></ul><ul><li>The United Nations Children’s Fund (UNICEF) and the United Nations Internet Governance Forum (UN-IGF) will also be partners with the CCK in this regard. </li></ul><ul><li>Microsoft East Africa, ministry of Gender, Children and Social Services has launched a Child Internet Safety and Security Awareness Program (CISSA), an initiative to enhance child protection while online. </li></ul>
  11. 11. CONT <ul><li>Pharmacy and poisons board guidelines for advertisements and promotion of medicines in Kenya:- provides that product advertisement shall not be directed at children and shall in no way induce or attract children to use any product; </li></ul><ul><li>The Kenya National Drug Policy also states that advertising must not be addressed directly or indirectly to children, </li></ul><ul><li>Trade Description Act : applies to advertising </li></ul><ul><li>Enforced by the Department of Weight and Measures at the Kenyan Ministry of Trade, </li></ul><ul><li>Creates two basic criminal offences in relation to false trade descriptions: </li></ul><ul><li>1) prohibiting false or misleading indications as to price, and </li></ul><ul><li>2) prohibiting false representations as to the supply of goods or services. </li></ul>
  12. 12. CONT <ul><li>Films and Stage Plays Act : Chapter 222 Article 17. </li></ul><ul><li>Protect children against unsuitable cinematograph film. </li></ul><ul><li>The Board records its ruling in one of the following forms - </li></ul><ul><ul><li>For adults only; </li></ul></ul><ul><ul><li>Unsuitable for children under the age of sixteen years; </li></ul></ul><ul><ul><li>Unsuitable for children under the age of ten years. </li></ul></ul><ul><li>Ruling in the form &quot; for adults only &quot; to be a companied by certificate of approval subject to the condition that no child shall be admitted to the exhibition thereof. </li></ul><ul><li>The ruling to be mentioned in all adverts & posters of the film concerned, & announced on the cinema screen immediately before the film is exhibited. </li></ul><ul><li>Contravention of any condition shall be guilty of an offence. </li></ul>
  13. 13. CONT <ul><li>Tobacco control Act 2007: </li></ul><ul><li>Objective: to protect the health of persons under the age of eighteen years by preventing their access to tobacco products; </li></ul><ul><li>Prohibits advertising of tobacco product on any medium of electronic, print or any other form of communication. </li></ul><ul><li>It prohibits the sale of cigarettes to children. </li></ul><ul><li>Penalty : fine not exceeding five hundred thousand shillings, or to imprisonment for a term not exceeding three years, or to both </li></ul>
  14. 14. RECCOMMENDATIONS ( CHILD NET INTERNATIONAL ) <ul><li>GOVERNMENT AND LAW ENFORCEMENT </li></ul><ul><li>Encourage industry self-regulatory measures to protect children and young people. </li></ul><ul><li>Cooperate with other governments and international agencies to promote industry cooperation, effective law enforcement and international standards for classifying content, and to develop consistent strategies and responses. </li></ul><ul><li>Resource and train law enforcement to respond swiftly and effectively to reports of criminal activity facilitated through mobile phone use. </li></ul><ul><li>Encourage the development of hotlines for receiving reports of child abuse images, whether accessed through the fixed Internet or via mobile phones. </li></ul><ul><li>Promote awareness about positive use of mobile phones and the Internet . </li></ul>

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