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Faster is different by Zeynem Tufekci

Presentation of at Theorizing the Web, 2011 by Zeynem Tufekci

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Faster is different by Zeynem Tufekci

  1. 1. Zeynep Tufekci, Ph.D. @techsoc www.technosociology.org NAFAC April 12th , 20 11
  2. 2. Faster is Different Social Media, Social Change and Causal Mechanisms
  3. 3. What Does Social Media Change? <ul><li>Network effects </li></ul><ul><ul><li>Shape/structure of the network </li></ul></ul><ul><ul><li>Speed of transmission </li></ul></ul><ul><li>Field effects </li></ul><ul><ul><li>Reshaping/recreating a public sphere </li></ul></ul><ul><ul><li>Revealing hidden preferences </li></ul></ul>
  4. 4. <ul><li>Does social media give us the same results, just faster? </li></ul><ul><li>Or, does it qualitatively change the dynamics? </li></ul>
  5. 5. Social media alters the shape of the network <ul><li>Existing: </li></ul><ul><ul><li>One-to-Many (Broadcast) </li></ul></ul><ul><ul><ul><li>Powerful to the powerless </li></ul></ul></ul><ul><ul><li>One-to-one/few (Face-to-face, telephone, etc.) </li></ul></ul><ul><ul><ul><li>Peer-to-peer </li></ul></ul></ul><ul><li>Addition: </li></ul><ul><ul><li>Many-to-many </li></ul></ul><ul><ul><ul><li>Peer-to-peer </li></ul></ul></ul>
  6. 6. One-to-Many Network (Broadcast)
  7. 7. One-to-Many Network (Broadcast)
  8. 8. First Target in a Coup!
  9. 9. One-to-One
  10. 10. Many-to-Many Networks
  11. 11. Lessons from Epidemiology <ul><li>Speed of Transmission </li></ul><ul><li>Speed of Recovery </li></ul><ul><li>Shape of Network </li></ul><ul><ul><li>Hubs and connectivity increases contagion </li></ul></ul><ul><li>These factors determine </li></ul><ul><li>whether a quarantine will work </li></ul>
  12. 15. Altered Dynamics <ul><li>State is a resource-constrained actor </li></ul><ul><li>Autocracies often have evolved to play “whack-a-protest” </li></ul><ul><li>Social media, by allowing mass coordination and rapid information diffusion, complicates “whack-a-protest” </li></ul>
  13. 16. Example: Tunisia <ul><li>Gafsa: 2008. </li></ul><ul><ul><li>Mining town, protests over corrupt hiring </li></ul></ul><ul><ul><li>Isolated, crushed (quarantined) </li></ul></ul><ul><ul><li>28,000 Facebook users in Tunisia </li></ul></ul><ul><li>Sidi Bouzid: 2010 </li></ul><ul><ul><li>Mohamed Bouazizi ’s self-immolation </li></ul></ul><ul><ul><li>Protests spread (viral) </li></ul></ul><ul><ul><li>Almost 2,000,000 Facebook users in Tunisia </li></ul></ul>
  14. 17. Thank you! <ul><li>Zeynep Tufekci </li></ul><ul><li>[email_address] </li></ul><ul><li>@techsoc </li></ul><ul><li>www.technosociology.org </li></ul>

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