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Design Thinking - Yanina Guerzovich - Startup Oeste

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Design Thinking by Yanina Guerzovich - @yguerzovich

@Netimaker
@startupOeste

Published in: Business
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Design Thinking - Yanina Guerzovich - Startup Oeste

  1. 1. Design Thinking Yanina Guerzovich yguerzovich@gmail.com @yguerzovich @netimaker
  2. 2. MPiosr r defoenrdeen teems pezar...
  3. 3. ¿Qué y Para qué?
  4. 4. Un caso: mi experiencia
  5. 5. Por donde empezar...
  6. 6. Por donde empezar... [preparase]
  7. 7. Desafío Rediseñar la experiencia de llegar hasta acá...de tu compañero.
  8. 8. Desafío 3” Rediseñar la experiencia de llegar hasta acá...de tu compañero.
  9. 9. Desafío 3” [cambiar] Rediseñar la experiencia de llegar hasta acá...de tu compañero.
  10. 10. Desafío Re-enmarcar el problema...de tu compañero. ¿qué está tratando de lograr tu compañero al [moverse]? ¿Qué ves vos en la experiencia de tu compañero que él/ella no ha visto?
  11. 11. Desafío Tomar un punto de vista necesita porque ó pero [nombre de tu compañero] [su necesidad] [insight]
  12. 12. Desafío Tomar un punto de vista necesita porque ó pero [nombre de tu compañero] [su necesidad] [insight] 2”
  13. 13. Desafío Manos a la obra
  14. 14. Desafío Manos a la obra [mañana 9:30]
  15. 15. Desafío Manos a la obra [mañana 9:30] ciudades.hackdash.org /NETInoestatodoinventado
  16. 16. Generar alternativas para probar Visualizar MUCHAS maneras radicales de satisfacer [la necesidad] Desafío Compartir y retroalimentarse Reflexionar e ITERAR
  17. 17. Construir y probar Hacer algo tangible con lo que tu compañero pueda interactuar Desafío
  18. 18. Probar Poner a prueba tu concepto con usuarios para aprender Desafío Compartir y retroalimentarse ¿qué funcionó?¿qué podrías mejorar? preguntas...ideas...
  19. 19. Por donde empezar...
  20. 20. MINDSET Inclinación hacia la Acción Colaboración sin fronteras Foco en Valores humanos Consciente del proceso Prototipar hacia una solución Mostrar y no decir
  21. 21. MINDSET
  22. 22. ¿Preguntas?
  23. 23. Nos vemos mañana Yanina Guerzovich yguerzovich@gmail.com @yguerzovich @netimaker

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