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Red Innova Madrid

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Red Innova Madrid

  1. 1. Lecciones aprendidasen la mayor plataforma de comercioelectrónico de LatinoaméricaDaniel RabinovichCTOwww.mercadolibre.com@drabinovich
  2. 2. Quiénes somos (1’) MercadoLibre (NASDAQ: MELI) Es la plataforma de comercio electrónico más grande de Latinoamérica, y top 10 en el mundo Algunos datos (2011):  13 países - #1 en cada país  15MM compradores, 5 MM vendedores  100K vendedores profesionales (Nielsen)  4.8BN volumen transaccionado  53MM unidades vendidas  1.3BN volumen pagado  1600 empleados
  3. 3. Grandes desafíos1999 2012 Complejidad Innovación Monocanal Personalización (Producto) (Plataforma) (Móvil) (Social)
  4. 4. Es más difícil quitar que agregarA veces cada parte por separado hace sentido, pero el conjunto es inaceptable Old version (1/5 scale) New version (1/5 scale)
  5. 5. Siempre se puede simplificar un poco másSteve Jobs: “No vuelvan hasta que hayan logrado un teléfono con un solo botón” Simplify, simplify Thoreau Crédito para Chris Nodder (N/N Group)
  6. 6. Un sitio limpio requiere más que “diseño web”Reducir la carga visual de nuestros listados requirió un cambio en el modelo de precios. Old Optional Feature Fees New “Listing Types” allow cleaner results
  7. 7. Grandes desafíos1999 2012 Complejidad Innovación Monocanal Personalización (Producto) (Plataforma) (Móvil) (Social)
  8. 8. Plataformas, no sitiosEl sitio web debería usar la misma capa de servicios que se comparte con terceros MELI Mobile Desktop 3rd Party Back Properties Apps Apps WebApps Office One common API
  9. 9. Desacoplar es una gran inversiónIncluso en pequeños equipos, es mejor cambiar de sombrero que hipotecar el futuro
  10. 10. Y además, terceros se unen al juegoNuevas formas de navegar, gestores de ventas, etc
  11. 11. Grandes desafíos1999 2012 Complejidad Innovación Monocanal Personalización (Producto) (Plataforma) (Móvil) (Social)
  12. 12. La red móvil ha cambiado el juegoMóvil > Escritorio, veloz migración de base instalada hacia teléfonos inteligentes Fuente: Business Insider
  13. 13. HTML5 es el futuro, no el presenteHoy la mayor calidad se logra con aplicaciones nativas
  14. 14. La web móvil es clave como pag. de destinoEn orden de importancia: e-mails, Facebook, Google
  15. 15. La fragmentación es tu problema, no del usuarioDesarrolla para cada plataforma. Si no puedes, enfócate en sólo una (Instagram). Inhouse Via partners
  16. 16. Un ejemplo: cómo volver a la pantalla anterior?Cada plataforma tiene sus estándares de usabilidad. Es clave respetarlos.
  17. 17. Grandes desafíos1999 2012 Complejidad Innovación Monocanal Personalización (Producto) (Plataforma) (Móvil) (Social)
  18. 18. Facebook se está comiendo a la webPocos casos en e-commerce han logrado capitalizar tanta atención Source: Salesforce
  19. 19. El círculo social influencia decisiones de compraSiempre fue así. La diferencia es que hoy puede aprovecharse. Credit to Paul Adams (Facebook)
  20. 20. Artículos específicos para círculos específicosEs difícil llegar a este “long tail” con publicidad tradicional
  21. 21. Aprovecha el OpenGraph en tu sitioUna combinación de agregaciones periódicas con los “Social Widgets” de Facebook
  22. 22. Social no es lo mismo que ViralLas funciones sociales sólo sirven si hay muchos usuarios conectados D = Clics A = Conexiones Clics por publicación por Clic Factor Viral Publicaciones Conexiones A*B*C *D C = Publicaciones B = “Publicadores” por “publicador” Publicadores por conexión Credit to Ed Baker (Facebook)
  23. 23. Si das en el clavo, el crecimiento es exponencialEs necesario que el círculo esté perfectamente cerrado
  24. 24. Qué quisiera que se lleven…  Estas experiencias aplican a todos, no sólo a grandes compañías.  Lo simple toma esfuerzo: es más difícil quitar que agregar.  Plataformas, no sitios.  HTML5 es el futuro, no el presente.  Aplicaciones nativas, web móvil como página de destino.  Las funcionalidades sociales son insuficientes si no son virales.  El crecimiento viral puede ser exponencial
  25. 25. Lecciones aprendidasen la mayor plataforma de comercioelectrónico de LatinoaméricaDaniel RabinovichCTOwww.mercadolibre.com@drabinovich

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