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Daniel Rabinovich - MercadoLibre - Journalist breakfast

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Daniel Rabinovich - MercadoLibre - Journalist breakfast

  1. 1. Daniel RabinovichCTO<br />@drabinovich<br />
  2. 2. Whowe are (2’)<br />MercadoLibre is the largest e-commerce platform in Latin America <br /> and the 8thth Retail Site in the world (ComScore).<br /><ul><li>WentPublic in 2007 (NASDAQ: MELI)
  3. 3. 13 countries
  4. 4. #1 in everymarket
  5. 5. 58MM users
  6. 6. 52k professionalsellers (Nielsen)
  7. 7. FirstHalf 2011:
  8. 8. USD 2BN GrossVolume
  9. 9. 22,5MM UnitsSold
  10. 10. USD 541MM PaymentsVolume</li></li></ul><li>Anecosystem of ecosystems<br />MercadoLibre<br />Marketplace<br />Closed<br />MercadoPago<br />Payments<br />Open<br />MercadoClics<br />Advertising<br />MercadoShops<br />Stores<br />
  11. 11. ExportingTechnologyto 13 operations<br /><ul><li>IT = Technology + Product (Headcount: 266)
  12. 12. Owns all 4 Businesses in 13 operations in LatAm
  13. 13. 4000+ servers, 30+ DBs, 7 offices (1600+ employees)
  14. 14. 2 IT centers: Buenos Aires & San Luis
  15. 15. Launching a new R&D Center in Palo Alto, California</li></li></ul><li>Innovator’s Dilemma<br /><ul><li>“The only constant is change” - Isaac Asimov
  16. 16. “How a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat” - Clayton Christensen, HBS Press, 1997</li></li></ul><li>Disruption example (Business Side): MercadoClics<br />SellingtrafficfromtheCoreMarketplace<br />tolargeretailersoutsideour “walledgarden”<br />
  17. 17. Disruption example (Business Side): MercadoShops<br />A full-featured, free, e-commercewebsite in 5 minutes.<br />Foreveryone.<br />
  18. 18. Disruption example (Tech Side): Open Platform<br />BackOffice<br />MELIUsers<br />MobileApps<br />3rd PartyWebApps<br />DesktopApps<br />
  19. 19. More disruptions: Open Source our own tools - Cacique<br />Cacique is a scalabletestingproductbasedonSelenium<br />
  20. 20. More disruptions: Open Source our own tools - ChicoUI<br />Ourgraphicallibraries (HTML5, CSS3, Jquery)<br />We’verebuiltourpropertieson top of it.<br />
  21. 21. Where the Web is going and what we’re doing about it<br />... using Kevin Kelly’s 6 “upcoming trends” as a guide<br />
  22. 22. Kevin Kelly’s 6 upcoming trends<br />Credit to Kevin Kelly<br />Co-founder of the Wired Magazine<br />
  23. 23. Trend #1: Screens & cameras everywhere<br />Credit to Kevin Kelly<br />Co-founder of the Wired Magazine<br />
  24. 24. MELI: Open APIs & let others develop on different platforms<br />Revenue sharing with 3rdparty developers<br />
  25. 25. Trend #2: Sharing<br />Credit to Kevin Kelly<br />Co-founder of the Wired Magazine<br />
  26. 26. MELI: Social channels & Recommendations<br />Credit to Paul Adams Global Brand Experience Manager, Facebook<br />
  27. 27. MELI: Social channels & Recommendations<br />MercadoLibreon my Wall<br />Your friends as an “endorsement”<br />Most shared items on MELI -><br />
  28. 28. Trend #3: Interactivity (screens “watch”)<br />Credit to Kevin Kelly<br />Co-founder of the Wired Magazine<br />
  29. 29. MELI: Eyetracking is the first step (offline interactivity)<br />
  30. 30. Trend #4: Flowing<br />Everywhere<br />Always On<br />Credit to Kevin Kelly<br />Co-founder of the Wired Magazine<br />
  31. 31. MELI: It’s all about data (+ algorithms)<br /><ul><li>1000 search queries per second
  32. 32. 40MM units sold, 6,7MM Payments a year
  33. 33. 58MM users, 450K Facebook fans
  34. 34. Optimization example:</li></ul>Automatic “zoom in”:Demand data was concentrated in a L2 Categ<br />Best possible Top Nav Bar, Specific facets<br />Implicit Keywords: 1st resultdoesn´t contain the word “reflex”<br />
  35. 35. Trend #5: Accesing (not owning)<br />Credit to Kevin Kelly<br />Co-founder of the Wired Magazine<br />
  36. 36. MELI: Consume & Produce Services @ Business & Tech levels<br />Produce software as a Service (SaaS)<br />Consume SaaS<br />Produce & Consume Infrastructure as a Service (IaaS)<br />
  37. 37. OpenStack – Infrastructure as a Service (IaaS)<br /><ul><li>Each team manages it’s own Hardware
  38. 38. Move “machines” from one datacenterto anothes with one click</li></li></ul><li>Trend #6: Generating, where the *Value* will come from<br />Personalization<br />Findability<br />Attention<br />Reputation<br />Credit to Kevin Kelly<br />Co-founder of the Wired Magazine<br />
  39. 39. Attention & Findability<br />Thevalue of knowingthebest 5 items (out of 50K).<br />Algorithms are commodities, it´s DATA whatreallymatters<br />
  40. 40. Personalization<br />Thevalue of knowingthebuyingpreferencesfortens of millions of users<br />
  41. 41. Reputation<br />Thevalueknowingthetrack record of eachsellerontheplatform<br />
  42. 42. Wrapping up…<br /><ul><li>#1 e-commerce platform in the region, #8 in the world
  43. 43. Exporting technology to 13 operations in Latin America
  44. 44. Open Business Model: MercadoClics, MercadoShops & MercadoPago
  45. 45. Open Technology: APIs + Monetization tool
  46. 46. Open Sourced tools: Cacique & Chico-UI (more to come)
  47. 47. Hybrid cloud & Infrastructure as a Service with OpenStack
  48. 48. 2 IT centers: Buenos Aires & San Luis
  49. 49. Opening a new R&D Center in Palo Alto, California</li></li></ul><li>Daniel RabinovichCTO<br />@drabinovich<br />

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