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Alexa In-Skill-Purchase ISP "Mein Haustier" Skill | Best Practice und Tipps

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Alexa In-Skill-Purchase ISP "Mein Haustier" Skill | Best Practice und Tipps

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Alexa In-Skill-Purchase ISP "Mein Haustier" Skill | Best Practice und Tipps

  1. 1. “Mein Haustier” Best Practice In-Skill-Purchase (ISP)
  2. 2. Daniel Mittendorf G r ü n d e r D i g i Vo i c e . i o A m a zo n e m pfo h l e n e A l exa A ge nt u r Ze r t i f i z i e r te r A l exa S k i l l B u i l d e r
  3. 3. Skills Gesu n d h eit , T iere , Au d io, V id eo, To o ls & Sp iele 3
  4. 4. FR “Mein Haustier” Alexa Skill mit In - Skill - P u rch ase • Februar Einladung zur ISP-Beta • Tamagotchi 2.0 • Weckt Emotionen und Erinnerungen • 15.000+ Codezeile • Spiele im Spiel • Bekannte Tiere raten • Tiergeräusche raten • Hütchen-Spiel • Stöckchen/Wollknäul werfen • Memory • Viele verschiedene Orte 4
  5. 5. FR In-Skill-Käufe One-Time-Purchases • Buy once, keep forever! Consumables • Buy, use, buy again 5
  6. 6. 2 Monate ISP: Erfahrungen
  7. 7. FR Erste 30 Tage ca. 2.000 Unique Users 25 Käufe 7 80.000+ Utterances
  8. 8. FR Newsletter und Store-Bewerbung 8
  9. 9. FR Newsletter-Tag D u rch sch n itt lich e r Ta g vs. N ewslette r - Tag! 10 0 2 4 6 8 10 12 14 16 0 200 400 600 800 1000 1200 0 5000 10000 15000 20000 25000
  10. 10. FR Langfristige Effekte 4 Wo ch e n vo r vs. 4 Wo ch e n n ach N ewslette r 11 0 20 40 60 80 100 120 140 0 1000 2000 3000 4000 5000 6000 7000 0 50000 100000 150000 200000 250000 300000 (ohne Newsletter-Tag im Vergleich zu 4 Wochen zuvor)
  11. 11. FR Conversion-Optimierungen Münzen: • Weniger tägliche Münzen • Weniger Münzen für Mini-Spiele Tiere: • Emotionalere Ansprache • Geräusche der Tiere 0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 Drache Einhorn 250 Münzen 500 Münzen 12
  12. 12. FR Offer to Conversion Rate 13 10-25%5-12 % E in e an d e re Re ch e n art
  13. 13. Best Practice Ansätze
  14. 14. FR Best Practice #1 15 Mehrwert & Nutzen
  15. 15. FR Best Practice #2 16 Dezent
  16. 16. FR Best Practice #3 17 Ethik & Moral
  17. 17. FR Best Practice #4 18 Transparent
  18. 18. FR Best Practice #5 19 Kundenservice
  19. 19. Tipps
  20. 20. FR Hinweise 21 Alexa Blog https://cutt.ly/alexa-blog-isp
  21. 21. FR Hinweise 22 Alexa App
  22. 22. FR Hinweise 23 Errors
  23. 23. Fazit
  24. 24. FR Fazit 25 Experimentieren Content & Idee Discovery!
  25. 25. FR Fazit 26
  26. 26. Thanks! @DanMittendorf daniel@digivoice.io www.digivoice.io

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