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IE Application 2015_Mettler, Daniel

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K. If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?

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IE Application 2015_Mettler, Daniel

  1. 1. Daniel Mettler IE Application 2015 Master in Management July 13, 2015
  2. 2. Question July 13, 2015 – IE Application 2015 / Master in Management2 K. If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country? GERMANY
  3. 3. When it comes to sports, I would include an adidas football in the time capsule since football and adidas have a long tradition in Germany July 13, 2015 – IE Application 2015 / Master in Management3 Sport In 2014, Germany won the world championship in Brazil, playing with an adidas football Adidas is the biggest German sports retailer
  4. 4. In terms of fashion, I would include leather breeches, which are called “Lederhosen” in Germany July 13, 2015 – IE Application 2015 / Master in Management4 Fashion “Lederhosen” are especially famous in the Southern part of Germany (Bavaria) where they are considered as workwear or leisurewear for men
  5. 5. The equivalent for women is called „Dirndl“ and cannot be missing in the time capsule July 13, 2015 – IE Application 2015 / Master in Management5 Instead of wearing “Lederhosen”, women traditionally wear a “Dirndl” in the South Fashion
  6. 6. The German “Schlager” music is pervasive in Germany, so I would include a CD of the most successful singer, Helene Fischer July 13, 2015 – IE Application 2015 / Master in Management6 Music The song “Atemlos” was her most successful song and released in 2013
  7. 7. „Sendung mit der Maus“ and „Das Sandmännchen“ have been watched by children ever since and can not be missing in the capsule July 13, 2015 – IE Application 2015 / Master in Management7 TV „Sendung mit der Maus“ has been screened since 1971 and teaches children basic skills in a simple and fun way It is a German tradition to let young children watch "Das Sandmännchen“ before they go to sleep…
  8. 8. The „Gartenzwerg“ is very popular in Germany and decorates millions of gardens July 13, 2015 – IE Application 2015 / Master in Management8 Culture: The garden
  9. 9. Furthermore, I would include the cathedral of Cologne since it is one of the most famous buildings in Germany July 13, 2015 – IE Application 2015 / Master in Management9 Architecture The cathedral of Cologne is the third highest cathedral of the world measuring 157 meters and a renowned monument of Germany. Moreover, it is the most visited landmark in Germany, attracting an average of 20,000 visitors per day
  10. 10. I would include the book “Faust” from Goethe in the time capsule as being one of the most famous books in the world July 13, 2015 – IE Application 2015 / Master in Management10 Literature Johann Wolfgang von Goethe was a German writer and statesmen (1749-1832) Faust is Goethe's most famous work and considered by many to be one of the greatest works of German literature
  11. 11. The traditional food and beverage I would include in the time capsule are beer, sausages, sauerkraut, and potatoes July 13, 2015 – IE Application 2015 / Master in Management11 Food & Beverages Beer, sausages, sauerkraut, and potatoes are an integral part of the German culture and preeminent throughout the whole country
  12. 12. Moreover, I would include a piece of German bread since this cannot be found anywhere else in the world July 13, 2015 – IE Application 2015 / Master in Management12 Food & Beverages
  13. 13. The most popular sweets in Germany are gummi bears and must be included in the time capsule The slogan "Haribo macht Kinder froh, und Erwachsene ebenso" has ever since been used by the company to promote their brand July 13, 2015 – IE Application 2015 / Master in Management13 Food & Beverages
  14. 14. I would include a Mercedes-Benz in the time capsule because they are a traditional German car manufacturer and stand for high-quality cars July 13, 2015 – IE Application 2015 / Master in Management14 Industry Mercedes-Benz manufacture luxury cars and are a typical example for the “Made in Germany” brand
  15. 15. The End Time Capsule closed… Thank you for your attention! July 13, 2015 – IE Application 2015 / Master in Management15

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