1.
Daniel Mettler
IE Application 2015
Master in Management
July 13, 2015

2.
Question
July 13, 2015 – IE Application 2015 / Master in Management2
K. If all of the world´s cultural heritage (sports, music, fashion, architecture,
literature, painting, etc..) was contained in a time capsule, what would you
include to demonstrate the legacy of your country?
GERMANY

3.
When it comes to sports, I would include an adidas football in the time
capsule since football and adidas have a long tradition in Germany
July 13, 2015 – IE Application 2015 / Master in Management3
Sport
In 2014, Germany won the world
championship in Brazil, playing with an
adidas football
Adidas is the biggest
German sports retailer

4.
In terms of fashion, I would include leather breeches, which are called
“Lederhosen” in Germany
July 13, 2015 – IE Application 2015 / Master in Management4
Fashion
“Lederhosen” are especially famous in
the Southern part of Germany
(Bavaria) where they are considered
as workwear or leisurewear for men

5.
The equivalent for women is called „Dirndl“ and cannot be missing in
the time capsule
July 13, 2015 – IE Application 2015 / Master in Management5
Instead of wearing “Lederhosen”, women
traditionally wear a “Dirndl” in the South
Fashion

6.
The German “Schlager” music is pervasive in Germany, so I would
include a CD of the most successful singer, Helene Fischer
July 13, 2015 – IE Application 2015 / Master in Management6
Music
The song “Atemlos” was her most successful
song and released in 2013

7.
„Sendung mit der Maus“ and „Das Sandmännchen“ have been
watched by children ever since and can not be missing in the capsule
July 13, 2015 – IE Application 2015 / Master in Management7
TV
„Sendung mit der Maus“ has been
screened since 1971 and teaches
children basic skills in a simple and
fun way
It is a German tradition to let young children
watch "Das Sandmännchen“ before they go
to sleep…

8.
The „Gartenzwerg“ is very popular in Germany and decorates
millions of gardens
July 13, 2015 – IE Application 2015 / Master in Management8
Culture: The garden

9.
Furthermore, I would include the cathedral of Cologne since it is one
of the most famous buildings in Germany
July 13, 2015 – IE Application 2015 / Master in Management9
Architecture
The cathedral of Cologne is the third
highest cathedral of the world
measuring 157 meters and a
renowned monument of Germany.
Moreover, it is the most visited
landmark in Germany, attracting an
average of 20,000 visitors per day

10.
I would include the book “Faust” from Goethe in the time capsule as
being one of the most famous books in the world
July 13, 2015 – IE Application 2015 / Master in Management10
Literature
Johann Wolfgang von Goethe
was a German writer and
statesmen (1749-1832)
Faust is Goethe's most famous
work and considered by many to
be one of the greatest works of
German literature

11.
The traditional food and beverage I would include in the time capsule
are beer, sausages, sauerkraut, and potatoes
July 13, 2015 – IE Application 2015 / Master in Management11
Food & Beverages
Beer, sausages, sauerkraut, and potatoes
are an integral part of the German culture
and preeminent throughout the whole
country

12.
Moreover, I would include a piece of German bread since this cannot
be found anywhere else in the world
July 13, 2015 – IE Application 2015 / Master in Management12
Food & Beverages

13.
The most popular sweets in Germany are gummi bears and must be
included in the time capsule
The slogan "Haribo macht Kinder froh, und
Erwachsene ebenso" has ever since been
used by the company to promote their brand
July 13, 2015 – IE Application 2015 / Master in Management13
Food & Beverages

14.
I would include a Mercedes-Benz in the time capsule because they are
a traditional German car manufacturer and stand for high-quality cars
July 13, 2015 – IE Application 2015 / Master in Management14
Industry
Mercedes-Benz manufacture luxury
cars and are a typical example for
the “Made in Germany” brand

15.
The End
Time Capsule closed…
Thank you for your attention!
July 13, 2015 – IE Application 2015 / Master in Management15