Daniel dropiksymposium


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Daniel dropiksymposium

  1. 1. WebAnalytics: the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage Facebook Insights,Yahoo Web Analytics, Crazy Egg Some thingsGoogle Analytics can tell you: • Searched Keywords • Your City, country • Type of device (mobile/pc) • Screen resolution…and much more 1st Step: Create an account, install Google Analytics Tracking Code (GATC) into your HTML pages.
  2. 2. The number of visits over-time is one way to identify major trends and events
  3. 3. Visits are terminated by: • Expiration of 30 minutes of website user inactivity • At Midnight Other limitations: • Clearing cookies, using a different device, different browser.
  4. 4. The total number of visits-per-day is at it’s greatest point on February, 28th 2013 Evidence Source A: Google Analytics
  5. 5. Source type as an all-time average On February 28th, DirectTraffic is 15.2% greater than our average percentage of direct traffic. VS. Source-type during February 28th 2013 Evidence Source A: Google Analytics
  6. 6. Our 4-H webpage • The only landing-page above it’s average visits • 585.19% above average Evidence Source A: Google Analytics
  7. 7. 3:00 PM 4:00 PM Between 3pm and 4pm website visits increase 254% of the most recent daily maximum. Evidence Source A: Google Analytics
  8. 8. 625.93% above average for new visitors via direct traffic 133% above average Returning visitors via direct traffic Evidence Source A: Google Analytics
  9. 9. Evidence Source A: Google Analytics Evidence Source B: Internship Journal
  10. 10. “To maximize exposure to our programs and activities”. 16 of 16 staff respondents stated that this is a specific website goal Evidence Source C: “UWEX: Identifying Website Goals: Staff Survey”
  11. 11. Some researchers have published findings specifying criteria for web-site success. While it is difficult to asses total website success based on few merits, the information does provide helpful context to guide thinking. Exploring the Factors Associated with Web Site Success in the Context of ElectronicCommerce. Kirk P. Arnett, DBA Evidence Source D: “Document reviews”
  12. 12. Ephraim R. McLean, Ph.D. "Measuring E-Commerce Success:Applying the DeLone & McLean Information Systems Success Model. Evidence Source D: “Document reviews”
  13. 13. Michael Russer,CEO Russer Communications How can you change yourWeb site to better target your market niche? Russer, Michael. "7 Measures ofWeb Site Success." Technology: Mr. Internet Articles. NationalAssociation of Realtors,Oct. 2010.Web. 22Apr. 2013 Evidence Source D: “Document reviews”
  14. 14. Visitor Flow Drop-off is rated at 98.6% , but in reality this is a document download which has not been configured to use event-tracking, an advanced feature. Improper configuration may result in incorrect information and conclusions.
  15. 15. Count ofVisits, 2-28-2013 Count ofVisits, site average • 9.4% had a 2nd visit • 7.43% had a 3rd visit 10.3% had a 2nd visit 5.01% had a 3rd visit Some important metrics have unclear and mixed results. • Count of visits • Depth of visits • Duration of visits
  16. 16. • There appears to be a causal relationship between the email blast and the following: 1. Increase in total website visits 2. Increase in percentage of direct traffic 3. Increased number of direct traffic views on the 4h page 4. Increase in the amount of new visitors via direct traffic • And, accepting the premise that the above points help “maximize exposure to UWEX programs and activities”, then by logical induction, I propose the tentative-hypothesis that similar e-blasts will produce similar beneficial effects.
  17. 17. Tentative Affirmation Inconclusive