Private Line Development

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Developing a Private Line Presentation to show to potential buyers. Mark: 98%

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Private Line Development

  1. 1. Daniel Booklin Private Line Development
  2. 2. s/s 2013Daniel Booklin
  3. 3. Target Customer WHO SHE ISshe is a stylish, urban woman between the age of 25-35. she issingle and lives in a large, fast-paced city. she has an educationand is very focused on her career. she keeps up to date with thelatest trends by subscribing to Harpers Bazaar and V Magazine,and always translates the latest fashions to suit her lifestyle. she isthe trendsetter among her circle of friends, and the one peoplewill come to for fashion advice. she is a strong, independentwoman who does what she wants and wears what makes herfeel good, regardless of what others say. shes not afraid of takingrisks with fashion. she prefers neutral colours, but might opt forcoloured accessories or one bold piece. her outfits during theweek are very professional, yet still have an edge to them, andon the weekends she likes to be more casual, but always remainstrendy.HER INFLUENCESolivia palermo. rachel zoe. ashley olsen. chanel iman. jessicastam. blake lively. leighton meester.
  4. 4. Labels Main Label Care LabelDaniel Booklin Daniel Booklin 100% cotton 0 Size Label machine wash cold. do not tumble dry. do not bleach. 0Daniel Booklin made in bangladesh Hang Tag
  5. 5. LabelsMain Label Hang Tag-end-fold label -made of a thick, sturdy paper-woven cotton with stitched logo -covered in plastic to create-stitched from both sides gloss-3/4” tall, 3 1/2” wide -label is embossed-colours: light grey background -1 3/4” wide, 5 1/2” tall with charcoal grey stitching -attached to garment by a thick black thread looped through aSize Label button hole-centre-fold label-hangs below main label-size range from 0-10 Care Label-1/2” tall, 3/4” wide -made of cotton-colours: charcoal grey background -centre-fold labelwith light grey stitching -colours: light grey background with charcoal grey print -1” wide, 2” tall
  6. 6. Line Assortment
  7. 7. style #: 001season: spring/summer 2013concept: skinny pantssize range: 00-10fabrication: cotton, spandexvendor: D.B.month in store: marchnotes: button fly, back and side pockets
  8. 8. style #: 002season: spring/summer 2013concept: boyfriend blazersize range: 00-10fabrication: cotton shell, polyester lining, leather lapelvendor: D.B.month in store: marchnotes: 2-button closure, leather lapel
  9. 9. style #: 003season: spring/summer 2013concept: fitted, long-sleeved dresssize range: 00-10fabrication: cotton, spandexvendor: D.B.month in store: marchnotes: zipper along the full back
  10. 10. style #: 004season: spring/summer 2013concept: fitted, sheath dress with leather detailsize range: 00-10fabrication: cotton, polyester, leathervendor: D.B.month in store: marchnotes: invisible zipper on the back
  11. 11. style #: 005season: spring/summer 2013concept: oversized long-sleeve t-shirt dresssize range: 00-10fabrication: silkvendor: D.B.month in store: marchnotes: belted waist
  12. 12. style #: 006season: spring/summer 2013concept: deep V jumpsuitsize range: 00-10fabrication: cotton, polyestervendor: D.B.month in store: marchnotes: invisible zipper on the back
  13. 13. style #: 007season: spring/summer 2013concept: boyfriend shirtsize range: 00-10fabrication: silkvendor: D.B.month in store: marchnotes: peter pan collar, button placket one-button unstructured cuff
  14. 14. style #: 008season: spring/summer 2013concept: fitted pencil skirtsize range: 00-10fabrication: cotton, polyestervendor: D.B.month in store: marchnotes: high-waisted
  15. 15. style #: 009season: spring/summer 2013concept: knife-pleated skirtsize range: 00-10fabrication: wool, polyestervendor: D.B.month in store: marchnotes: 1 1/2 inch pleats
  16. 16. style #: 010season: spring/summer 2013concept: scalloped peplum shirtsize range: 00-10fabrication: silkvendor: D.B.month in store: marchnotes: invisible zipper on the back, darts
  17. 17. style #: 011season: spring/summer 2013concept: straight-leg ankle pantssize range: 00-10fabrication: cottonvendor: D.B.month in store: marchnotes: button fly
  18. 18. style #: 012season: spring/summer 2013concept: strapped bustier dresssize range: 00-10fabrication: cottonvendor: D.B.month in store: marchnotes: princess line, full skirt, zipper on the back

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