I recently offered this talk at TED X San Luis Obispo. The jist of it is that in addition to producing content, as experts we need to consider external feedback to measure our own success with audiences. We should also cite others to ensure that the best possible content continues to bubble up in search regardless of whether or not that content is ours. In short, being an expert means placing global solutions over personal brand. The transcript is available here: http://villagerswithpitchforks.com/post/32676920285/tedtalk-experts