KEEP
CALM
AND
START
ME UP
A Talk About Processes
With Okapistudio
Dana Manolescu / Project Manager
Paul Gergely / Designer
July 22nd, 2013
Hello.
Nice to meet you!
Paul Gergely
Designer
paul@okapistudio.com
Dana Manolescu
Project Manager
dana@okapistudio.com
www.okapistudio.com
Multidisciplinary Creative Agency
Founded 7 years ago
Andrei Ostacie + Gabi Lungu + Team +
Network
December 21st, 2013
Okapi at work http://okapiworks.com/infographic
Let's start.
What are we talking about?
Idea Define &
Plan
Build Iterate
Coming up with great ideas is hard...
But an idea is nothing without
the right people and the
proper execution.
01.Idea
"What matters is not ideas,
but the people who have
them. Good people can fix
bad ideas, but good ideas
can't save bad peo...
Identify problems
Fix them.
01.Idea
Identify potential needs
Provide value.
Ignore the status-quo
Break free of constraint...
Ask "What If" questions
Challenge your imagination.
01.Idea
Think inside the box
But make the box bigger.
Do you really know
What you are building?
02.Define and Plan
Define your Value Proposition
A strong sentence that defines your business, (what makes
you stand out from the competition...
Founder’s Institute Template (www.fi.co)
02.Define and Plan
My Company, [company name]
is developing [what you are buildin...
What you are building/Offering
Be specific about what you are building, avoid unnecessary
adjectives, avoid buzzwords.
Tar...
Draft a Business Model
Who are your customers?
What is your Value proposition?
What channels are you using?
What are your ...
Read this Book
02.Define and Plan
https://www.youtube.com/watch?v=QoAOzMTLP5s
And now...
Get out of the building!
03.Build
“In a startup, no facts
exist inside the building,
only opinions”
- Steve Bla...
Build your MVP
Minimum Viable Product
/prototype
03.Build
MVP
•  It should launch in 2-3 months
•  It should work right
•  It should look great
•  It should say the right things
• ...
Food trucks are MVPs for restaurants
03.Build
How
We do it
03.Build
Why
Processes?
03.Build
Our Process
We are advocates of a straightforward & proven work
methodology, and we can provide relevant input in every
st...
03.Build
Our Process
A.About
First, we listen and observe.
We’re excited about making new ideas take off, so we spend time on
briefing and rese...
B. Think and sketch
Then, we brainstorm.
We work with the client to create the perfect development strategy for that
marke...
C. Organize
Make complex clear.
Before we start rolling up our sleeves and dig in, we stop for a moment
and do some planni...
03.Build
Our Process
A. Wireframes
Build the back-bone.
Creating wireframes is mandatory because it let’s everybody focus on
what’s important a...
B. Visual Design
And make it 'pretty'.
Based on the final wireframes, we bring the brand’s story to life using
visual elem...
3.1. Front-end
•  HTML, CSS, JavaScript
3.2. Back-end
•  PHP, Ruby on Rails, Phyton, MySQL
•  iOS, WordPress, Magento
3.3....
www.waywire.com - discover, collect & organize videos
PortaPoet - poems at your fingertips (not live yet)
www.charmroom.com - your new way to discover beauty
www.cldmkt.com - social shopping in 140 characters
www.thinknear.com - mobile advertising
Different, yet the same.
•  Plan
•  Design
•  Develop
...and Iterate, Analyze & Improve every step of the way!
03.Build
Ot...
http://theleanstartup.com/principles
http://hackfwd.com/
No matter
what process
you use…
03.Build
OKAPI’s perspective:
Clients: save time & money, clear timeline & delivery date
Product: clear roadmap - features, metrics...
How much process is too
much? How do you balance
process with innovation?
•  http://startupquotes.startupvitamins.com/
03....
Keep calm & continue learning!
“How to build a startup?” course - Steve Blank:
https://www.udacity.com/course/ep245
“The L...
Thank you!
Idea Validation with OkapiStudio
Idea Validation with OkapiStudio
Idea Validation with OkapiStudio
Idea Validation with OkapiStudio
Idea Validation with OkapiStudio
Idea Validation with OkapiStudio
Idea Validation with OkapiStudio
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A talk about ideas, business models, value proposition, MVPs and processes. Cool insights about the roller coster ride from IDEA to LAUNCH.

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Idea Validation with OkapiStudio

  1. 1. KEEP CALM AND START ME UP
  2. 2. A Talk About Processes With Okapistudio Dana Manolescu / Project Manager Paul Gergely / Designer July 22nd, 2013
  3. 3. Hello. Nice to meet you!
  4. 4. Paul Gergely Designer paul@okapistudio.com Dana Manolescu Project Manager dana@okapistudio.com
  5. 5. www.okapistudio.com Multidisciplinary Creative Agency Founded 7 years ago Andrei Ostacie + Gabi Lungu + Team + Network
  6. 6. December 21st, 2013
  7. 7. Okapi at work http://okapiworks.com/infographic
  8. 8. Let's start. What are we talking about?
  9. 9. Idea Define & Plan Build Iterate
  10. 10. Coming up with great ideas is hard... But an idea is nothing without the right people and the proper execution. 01.Idea
  11. 11. "What matters is not ideas, but the people who have them. Good people can fix bad ideas, but good ideas can't save bad people.“ - Paul Graham / YCombinator 01.Idea
  12. 12. Identify problems Fix them. 01.Idea Identify potential needs Provide value. Ignore the status-quo Break free of constraints.
  13. 13. Ask "What If" questions Challenge your imagination. 01.Idea Think inside the box But make the box bigger.
  14. 14. Do you really know What you are building? 02.Define and Plan
  15. 15. Define your Value Proposition A strong sentence that defines your business, (what makes you stand out from the competition), and summarizes why a customer should buy your product. It should convince him that your product will add more value or solve an existing problem. It is not a slogan! 02.Define and Plan
  16. 16. Founder’s Institute Template (www.fi.co) 02.Define and Plan My Company, [company name] is developing [what you are building/offering] to help [your target audience] [solve a problem] with [secret ingredient]
  17. 17. What you are building/Offering Be specific about what you are building, avoid unnecessary adjectives, avoid buzzwords. Target Who are you making the offer to? - identify demographics, specify the market, clarify the buyer - the person who’s going to pay for your product Problem Make sure people relate or understand the problem, don’t be vague, make a hint at a revenue model (if you thought about that at this point) Differentiator How is your product different, memorable 02.Define and Plan
  18. 18. Draft a Business Model Who are your customers? What is your Value proposition? What channels are you using? What are your key resources and activities? How do you make money? 02.Define and Plan
  19. 19. Read this Book 02.Define and Plan https://www.youtube.com/watch?v=QoAOzMTLP5s
  20. 20. And now... Get out of the building! 03.Build “In a startup, no facts exist inside the building, only opinions” - Steve Blank
  21. 21. Build your MVP Minimum Viable Product /prototype 03.Build
  22. 22. MVP •  It should launch in 2-3 months •  It should work right •  It should look great •  It should say the right things •  It should be able to scale 03.Build Test your idea •  Focus on core functionalities •  Spend minimum time, resources & money •  Prove your ability to execute
  23. 23. Food trucks are MVPs for restaurants 03.Build
  24. 24. How We do it 03.Build
  25. 25. Why Processes? 03.Build
  26. 26. Our Process We are advocates of a straightforward & proven work methodology, and we can provide relevant input in every step of the process: •  Plan •  Design •  Develop • ...and Iterate, Analyze and Improve every step of the way 03.Build
  27. 27. 03.Build Our Process
  28. 28. A.About First, we listen and observe. We’re excited about making new ideas take off, so we spend time on briefing and research while trying to learn as much as we can about the future brand, product or service: •  Idea •  Vision •  Target •  Message 03.Build 01. Plan
  29. 29. B. Think and sketch Then, we brainstorm. We work with the client to create the perfect development strategy for that market opportunity they’ve identified, defining: •  Feature specs •  Use cases •  Business requirements •  Site map •  User flow 03.Build
  30. 30. C. Organize Make complex clear. Before we start rolling up our sleeves and dig in, we stop for a moment and do some planning. Defining a strong foundation and a coherent road map for the project is essential for long-term success •  Tasks •  Resources •  List of deliverables •  Time & budget estimates 03.Build
  31. 31. 03.Build Our Process
  32. 32. A. Wireframes Build the back-bone. Creating wireframes is mandatory because it let’s everybody focus on what’s important at the initial stage: •  Content •  Functionality •  Structure, placement of elements •  Flow 03.Build 02. Design
  33. 33. B. Visual Design And make it 'pretty'. Based on the final wireframes, we bring the brand’s story to life using visual elements and concepts guided by the specifications from the creative brief. •  Concept, brand identity •  Look & feel 03.Build
  34. 34. 3.1. Front-end •  HTML, CSS, JavaScript 3.2. Back-end •  PHP, Ruby on Rails, Phyton, MySQL •  iOS, WordPress, Magento 3.3. Operational •  Server setup, Scaling, Security 3.4. Testing •  OS/Browser compatibility, Usability, Overall functionality 03.Build 03. Develop
  35. 35. www.waywire.com - discover, collect & organize videos
  36. 36. PortaPoet - poems at your fingertips (not live yet)
  37. 37. www.charmroom.com - your new way to discover beauty
  38. 38. www.cldmkt.com - social shopping in 140 characters
  39. 39. www.thinknear.com - mobile advertising
  40. 40. Different, yet the same. •  Plan •  Design •  Develop ...and Iterate, Analyze & Improve every step of the way! 03.Build Other processes
  41. 41. http://theleanstartup.com/principles
  42. 42. http://hackfwd.com/
  43. 43. No matter what process you use… 03.Build
  44. 44. OKAPI’s perspective: Clients: save time & money, clear timeline & delivery date Product: clear roadmap - features, metrics, milestones Team: eliminate frustrations, foster team innovation, multi-disciplinary Project Manager: logic flow, feeling of control What else? 03.Build Why processes?
  45. 45. How much process is too much? How do you balance process with innovation? •  http://startupquotes.startupvitamins.com/ 03.Build Final Thoughts
  46. 46. Keep calm & continue learning! “How to build a startup?” course - Steve Blank: https://www.udacity.com/course/ep245 “The Lean Startup” book - Eric Ries: http://theleanstartup.com/book You are not alone! Case studies: http://www.youtube.com/watch? feature=player_embedded&v=G8Rk0c3axtI Get advice from awesome people: http://www.youtube.com/watch?v=fPphSRJ1Prs 03.Build Final Thoughts
  47. 47. Thank you!

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