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Social Media Content Proposal

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Social Media Content Proposal

  1. 1. SOCIAL MEDIA CONTENT PROPOSAL FOR ZAROOB RESTAURANT Prepared by: BRAND CHAMBER Zeeshan Akhtar Founder & Creative Director Dana Abdulrahman Designer & Social Media Expert Date: 28-07-2016 www.brandchamber.com
  2. 2. PAGE - 2 Introduction: We at Brand Chamber believe there is always a room for improvement in any business process and when it comes to social media a continuous improvement is a must do to keep up with the rapid changes and updates implemented by all major social media platforms available for digital marketing. This report presents content analysis of Zaroob’s current social media and provides observations and improvements proposed by Brand Chamber to bridge the current gaps and define an action plan to boost the online presence of Zaroob and place it ahead of its competitors in the UAE market.
  3. 3. PAGE - 3 ObservationsonZaroob’sCurrentSocialMedialPresence: By examining your online presence across the different social media platforms (Facebook, Instagram and Twitter) we have identified a number of issues as mentioned below: -1 There is a lack of audience engagement content (contests, recipes, like & share posts, nutritional facts, promotions and discounts, etc) as well as an absence of informative posts like pricing, location and other valuable details to the potential restaurant customers. -2 The majority of posts lack a full representation of the customer’s experience at the restaurant. That is they tend to show only cartoons or other parts of the restaurant rather than the bigger picture of an interactive restaurant experience that has all the elements needed (i.e. visitors, products, staff, ambience): a. There is not enough content showing the restaurant staff who are a very important part of the customer experience when visiting the restaurant. Adding more posts of staff photos at work adds life to the posted content and brings the audience closer to the real restaurant experience. b. Lack of quality photos for the diverse satisfied customers at the restaurant. c. The cartoons used in posts are in many cases different from the ones actually used on the different walls in the restaurant. This needs to be improved to deliver to the audience a more representative image of the experience expected when visiting the restaurant. -3 The majority of menu item photos (i.e. food and drinks) are taken from one angle and rarely at close up distance revealing food textures. A more creative approach is needed (i.e. different angles, distance and mixing with the surrounds).
  4. 4. PAGE - 4 ObservationsonZaroob’sCurrentSocialMedial Presence: -4 There is a noticeable weak variation in post types (seen from having less videos compared to photos for example) as well as content does not vary from one social media platform to another -5 Low quality and variety of hashtags used.
  5. 5. PAGE - 5 ProposedSuggestionsforZaroob’sSocial MediaImprovement: Based on the above mentioned, we suggest the following as part of the action plan to enhance your presence in the social media and attract more customers: -1 Focus on users engagement: a. Post informative content to users and include location, selected products pricing, special promos, discounts, events and activities. b. Add more engaging content like contests, recipes, and nutritional facts and seek users comments and insights through and provide feedback . -2 Improve the quality of the restaurant experience delivered to users through photos or videos by covering the full picture of the promised experience for a customer. That is to show more interactive posts of customers, products, staff, restaurant ambience and activities. Equally important is to show how diverse customers are at the restaurant.
  6. 6. PAGE - 6 ProposedSuggestionsforZaroob’sSocialMedia Improvement: -3 Menu item photos (food and drinks) to be improved by taking them at varying angles and distances of the camera with different parts of the restaurant in the background in some cases. -4 Vary the content posted on one platform increasing video posts and ensure content variety between the different social media platforms to target the different age groups of users more common to a particular platform by more suitable content to their preference. -5 Hashtags to be improved and varied. Extrarecommendations: -1 Add more variety of fun cartoons. E.g: Calimero, Lulu & Taboosh, Batman & Catwoman. -2 Modify the style of the current patterns of Palestanian/Jordanian Scarf ( kofeyye ) without changing the concept and the identity of Zaroob.
  7. 7. PAGE - 7 RecreateThePatterns OldPatterns OldPatternsWithNewElements OldPatternsWithLeaves OldPatternsWithLeaves&Rounded Shapes(olivesshape/concept)
  8. 8. PAGE - 8 ContentImprovementSamples (photoposts) option_1 Improvement: - Photos of the staff - Cartoons ( vector ) - Modified pattern - Social media icons.
  9. 9. PAGE - 9 ContentImprovementSamples (mockup) option_1 Caption-E.g: - Do not miss the taste of our delicious #ZaroobianHumoos. .‫الفاخر‬ ‫الزاروبي‬ ‫#الحمص‬ ‫طعم‬ ‫حالك‬ ‫على‬ ‫تضيع‬ ‫ال‬ - .‫بتقول‬ ‫هيك‬ ‫لولو‬ ‫حتى‬ !‫غير‬ ‫عنا‬ ‫الحمص‬ - .‫بتقولوا؟‬ ‫شو‬ !‫ولولو‬ ‫حمص‬ - .‫وهي‬ ‫احنا‬ ‫عالعشا‬ ‫منستناكم‬ ،‫الكوفية‬ ‫لبست‬ ‫لولو‬ - Hashtags(EN&AR): ‫#اإلمارات‬ ‫#مطاعم‬ ‫ـي‬‫ـ‬‫#أكل-عرب‬ ‫ـا‬‫ـ‬‫#عش‬ ‫#زاروب‬ ‫ـتناكم‬‫ـ‬‫#لولوبتس‬ ‫ـات‬‫ـ‬‫#طلب‬ ‫#توصيل‬ ‫ـارقة‬‫ـ‬‫#الش‬ ‫ـي‬‫ـ‬‫#دب‬ #Zaroob #dinner #ArabicFood #UAE #restaurants #Dubai #Sharjah #delivery #orderes #LuLuIsWaiting
  10. 10. PAGE - 10 ContentImprovementSamples (photopost) option_2 Improvement: - Cartoons ( vector ) - Social media icons
  11. 11. PAGE - 11 ContentImprovementSamples (mockup) option_2 Caption-E.g: - Do you think Taboosh is really going to finsh the #beans ? ‫؟‬ ‫#الفول‬ ‫ويخلص‬ ‫يعملها‬ ‫طبوش‬ ‫معقول‬ - ‫مسؤول‬ ‫مش‬ ‫طبوش‬ ‫النه‬ ‫#الفول‬ ‫يخلص‬ ‫ما‬ ‫قبل‬ ‫بسرعة‬ - Hashtags(EN&AR): ‫#اإلمارات‬ ‫#مطاعم‬ ‫ـي‬‫ـ‬‫#أكل-عرب‬ ‫ـا‬‫ـ‬‫#عش‬ ‫#زاروب‬ ‫#طلبات‬ ‫ـل‬‫ـ‬‫#توصي‬ ‫ـارقة‬‫ـ‬‫#الش‬ ‫#دبي‬ #Zaroob #dinner #ArabicFood #UAE #restaurants #Dubai #Sharjah #delivery #orderes
  12. 12. PAGE - 12 option_3 Improvement: - Cartoons ( vector ) - Modified pattern - Social media icons - Close up photo of food ContentImprovementSamples (photopost)
  13. 13. PAGE - 13 ContentImprovementSamples (mockup) option_3 Caption-E.g: - Have you ever tried our breakfast yet? the most #DeliciousBreakfast is waiting for you at #Zaroob ‫على‬ ‫اليوم‬ ‫شرفنا‬ ،‫ايدينا‬ ‫تحت‬ ‫من‬ ‫البيض‬ ‫جربت‬ ‫ما‬ ‫لسا‬ ‫لو‬ - ‫#زاروب‬ ‫من‬ ‫#فطور‬ ‫أحلى‬ ‫كاليمرو‬ ‫بإشراف‬ ‫اليوم‬ ‫البيض‬ - ‫كاليمرو‬ ‫اسألوا‬ ‫حتى‬ !‫شكل‬ ‫غير‬ ‫فطورنا‬ - Hashtags(EN&AR): ‫#الشارقة‬ ‫#دبي‬ ‫#اإلمارات‬ ‫#مطاعم‬ ‫#أكل‬ ‫#طلبات‬ ‫#توصيل‬ #food #UAE #restaurants #Dubai #Sharjah #delivery #orderes
  14. 14. PAGE - 14 PhotoSamples
  15. 15. ‫ا‬ً‫ﺷﻜﺮ‬ TH ANK YOU T +971 4 3993339 E info@brandchamber.com www.brandchamber.com

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