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Influence With Peers
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Peer influence analysis

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A 5 minute presentation for Schulich's Social Media Marketing and Management class about social influencer marketing (SIM) by reviewing an excerpt from the book Empowerment (specifically Peer Influence Analysis).

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Peer influence analysis

  1. 1. -Jeff Bernoff and Ted Schadler<br />Peer Influence Analysis[The New Marketing World]<br />Dana Tal<br />Monday, February 28, 2011<br />
  2. 2. 2<br />
  3. 3. 4 Steps to SIM<br />Identify<br />Deliver<br />Empower<br />Amplify<br />3<br />
  4. 4. 4<br />
  5. 5. 5<br />SOURCE: http://mktg343.pbworks.com/w/page/9973691/Opinion-leaders--market-mavens<br />SOURCE: http://www.anythingresearch.com/Strategic-Planning/Technology-Adoption-Curve.htm<br />
  6. 6. 6<br />SOURCE: http://www.shop.iqmatrix.com/p301/Becoming-a-Person-of-Influence/product_info.html<br />
  7. 7. The Targets<br />Mass Connectors<br />People who know a wide variety of people<br />Mass Mavens<br />People who know stuff<br />7<br />Widgets and Professional Services:<br /><ul><li>PostRank
  8. 8. Outbrain/WP-PostRanking
  9. 9. Feedburner/TwitterCounter
  10. 10. Kontagent
  11. 11. Klout</li></li></ul><li>Case Example: Ford Fiesta<br />8<br />SOURCE: http://www.autoevolution.com/news-image/2011-ford-fiesta-ad-its-a-pretty-big-deal-video-20542-1.html<br />
  12. 12. This Trend is Taking Off<br />9<br />SOURCE: http://www.rdhub.com/?p=3113<br />
  13. 13. Effects of this new world<br />10<br />
  14. 14. 11<br />
  15. 15. Class Discussion<br />What recent campaigns have followed this principle?<br />Do you agree or disagree with this theory?<br />Has marketing become easier or more difficult with these practices?<br />12<br />

A 5 minute presentation for Schulich's Social Media Marketing and Management class about social influencer marketing (SIM) by reviewing an excerpt from the book Empowerment (specifically Peer Influence Analysis).

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