Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Build a Culture that will fill your Resident Camp

1,971 views

Published on

11/10 at ACA Keystone

Published in: Government & Nonprofit
  • Be the first to comment

Build a Culture that will fill your Resident Camp

  1. 1. Build a Culture that Will Fill Your Resident Camp Dan Weir, Frost Valley YMCA Joanna Warren Smith, Camp Consulting Services
  2. 2. http://www.danlovescamp.com Dan Weir dweir@frostvalley.org http://danlovescamp.com twitter: @danlovescamp Joanna Warren Smith campconsulting@verizon.net http://camp-consulting.com
  3. 3. Objective Learn key components of a successful resident camp
  4. 4. Objective Identify elements that will positively influence your camp culture
  5. 5. Objective Develop a timeline by which to create a new camp culture
  6. 6. Objective Prioritize an action plan that will net results in Summer 2017
  7. 7. CULTURE is the traditions, customs and philosophy of your community
  8. 8. INTENTIONA LITY is the process you use to achieve desired outcomes
  9. 9. POWER PELLETS to fill your resident camp
  10. 10. 1. Know your mission
  11. 11. 1. Know your mission - Camper outcomes
  12. 12. Missions not reserved for not-for-profits
  13. 13. The experience must be consistent
  14. 14. It is valued by parents
  15. 15. The campers treasure your mission
  16. 16. 2. Stick to your knitting
  17. 17. Your mission/focus should dictate your decision making
  18. 18. Acknowledge and celebrate your campers and staff when they are practicing your mission/focus
  19. 19. Staff are camper focused
  20. 20. 3. Be confident in a “benevolent dictatorship”
  21. 21. Write the script, block the scenes, select the actors, rehearse & watch the performance
  22. 22. Do not assume that others will deliver product according to your expectations
  23. 23. You can say “no” & still be a supportive leader.
  24. 24. Let them know that you value their point of view & that your role is to guide them
  25. 25. 4. Let your passion show
  26. 26. Learn the stories about your camp’s impact
  27. 27. Share the stories
  28. 28. Treat your camp like a movement
  29. 29. 5. Be receptive to all ideas
  30. 30. Welcome new ideas in a productive format
  31. 31. While brainstorming do not allow people to shoot down ideas of other
  32. 32. Do a SWOT analysis of your camp with different audiences
  33. 33. Share rationale for decisions
  34. 34. Most importantly people want to know that you are moving camp forward
  35. 35. 6. Walk the walk & talk the talk
  36. 36. You are a public figure. You are on a pedestal.
  37. 37. Lead by exampl e
  38. 38. 7. Maintain the culture
  39. 39. Hiring & Training
  40. 40. Language
  41. 41. Monitoring & Mentoring
  42. 42. 8. Culture is 24/7/365
  43. 43. Non-summer and summer style must be aligned
  44. 44. 9. Feature “WOW” programs
  45. 45. Those that cost money and those that don’t
  46. 46. Reinvest in the product
  47. 47. 10. Program progression
  48. 48. 10. Program progression - Visual of program progression8 11 12 14 15 16 Junior Intermediate Senior
  49. 49. Internal marketing
  50. 50. External marketing
  51. 51. 11. Messaging
  52. 52. Friendship and values Confidence and character Grit and compassion
  53. 53. Where Kids Unplug and Connect
  54. 54. Growing Character, Skills & Relationships
  55. 55. 12. Nurture relationships
  56. 56. With campers
  57. 57. With camper families
  58. 58. With alumni
  59. 59. With seasonal & year round staff
  60. 60. 13. Seek new acquisitions
  61. 61. Corporate connections
  62. 62. Word of mouth
  63. 63. Maintain & follow up with inquiries
  64. 64. Expand target areas
  65. 65. 14. Keep it clean
  66. 66. Your facility
  67. 67. Your equipment
  68. 68. 15. Be timely & responsive
  69. 69. With pre-camp and during-camp communications
  70. 70. Have people answer the phone when they call
  71. 71. 16. Best Business Practices – Program Logistics
  72. 72. Maximize the use of your venue
  73. 73. Confirm program time
  74. 74. Equipment
  75. 75. 16. Best Business Practices – Inclusive vs ad-on fees
  76. 76. People do not want to be nickeled and dimed
  77. 77. 16. Best Business Practices - Intentionality of meals, events, & traditions
  78. 78. Is your food good?
  79. 79. Treat each meal like a program
  80. 80. Special events add to program
  81. 81. 16. Best Business Practices - Celebrate legacy & participation
  82. 82. 16. Celebrate legacy & participation
  83. 83. 16. Celebrate legacy & participation
  84. 84. http://www.danlovescamp.com Dan Weir dweir@frostvalley.org http://danlovescamp.com Joanna Warren Smith campconsulting@verizon.net http://camp-consulting.com

×