CORNELL HACKS

Unconventional Startup Tactics in
5 Minute Lightning Stories

Nov 14, 5-6pm
Sage Hall, Room B10
Dan Storms ...
Why Cornell Hacks?
What’s a Hack?
Who am I?

A great shot of me micromanaging
8 Hacks
HACK #1
Problem
Need money.
Typical Solution
Rich uncle.
HACK #1
Problem
Need money.
Typical Solution
Rich uncle.

Hack
Joe Yevoli helped fund RightPlay by renting his bed
out on ...
HACK #2
Problem
Need attention.
Typical Solution
Hire an expensive PR firm.
HACK #2
Problem
Need attention.
Typical Solution
Hire an expensive PR firm.

Hack
Sphero recorded
Obama playing with
their...
HACK #3
Problem
Need direction.
Typical Solution
Write a business plan.
HACK #3
Problem
Need direction.
Typical Solution
Write a business plan.

Hack
Behance got their first “users” by selling a...
HACK #4
Problem
Need money.
Typical Solution
Email pitch deck to VCs.
HACK #4
Problem

Need money.
Typical Solution
Email pitch deck to VCs.
http://baydin.com/blog/2010/10/the-100k-taxi-ride/
...
HACK #5
Problem
Need to know your customers.
Typical Solution
Nothing.
HACK #5
Problem
Need to know your customers.
Typical Solution

Nothing.
http://enchantedcollar.com/
Hack
Robin Yang starte...
HACK #6
Problem
Need money.
Typical Solution
Meet with 60-70 VCs.
HACK #6
Problem
Need money.
Typical Solution

Meet with 60-70 VCs.

Hack
Mac Bishop made a
wool dress shirt. Then
wore it ...
HACK #7
Problem
Need employees.
Typical Solution
Use recruiters.
HACK #7
Problem
Need employees.
Typical Solution

Use recruiters.

Hack
Shelby hired Chris Kurdziel by having an active
pr...
HACK #8
Problem
Need customers.
Typical Solution
Hire salespeople.
HACK #8
Problem
Need customers.
Typical Solution

Hire salespeople.

Hack
Red Rover got our first enterprise customer when...
Thanks!

Dan Storms
@startstorms
dan.storms@originate.com
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Cornell Hacks - Dan Storms Intro

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Dan's intro slides from the first Cornell Hacks event. See the Facebook e

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Cornell Hacks - Dan Storms Intro

  1. 1. CORNELL HACKS Unconventional Startup Tactics in 5 Minute Lightning Stories Nov 14, 5-6pm Sage Hall, Room B10 Dan Storms & Ami Stuart
  2. 2. Why Cornell Hacks?
  3. 3. What’s a Hack?
  4. 4. Who am I? A great shot of me micromanaging
  5. 5. 8 Hacks
  6. 6. HACK #1 Problem Need money. Typical Solution Rich uncle.
  7. 7. HACK #1 Problem Need money. Typical Solution Rich uncle. Hack Joe Yevoli helped fund RightPlay by renting his bed out on AirBnb and sleeping on his couch. http://rightplay.com/
  8. 8. HACK #2 Problem Need attention. Typical Solution Hire an expensive PR firm.
  9. 9. HACK #2 Problem Need attention. Typical Solution Hire an expensive PR firm. Hack Sphero recorded Obama playing with their toy. http://www.youtube.com/watc h?v=jqT8U_kiYY8 http://www.gosphero.com/
  10. 10. HACK #3 Problem Need direction. Typical Solution Write a business plan.
  11. 11. HACK #3 Problem Need direction. Typical Solution Write a business plan. Hack Behance got their first “users” by selling a physical notepad that helped creatives get more organized. http://www.behance.net/
  12. 12. HACK #4 Problem Need money. Typical Solution Email pitch deck to VCs.
  13. 13. HACK #4 Problem Need money. Typical Solution Email pitch deck to VCs. http://baydin.com/blog/2010/10/the-100k-taxi-ride/ Hack Baydin landed $100k from Dave McClure by responding to this tweet:
  14. 14. HACK #5 Problem Need to know your customers. Typical Solution Nothing.
  15. 15. HACK #5 Problem Need to know your customers. Typical Solution Nothing. http://enchantedcollar.com/ Hack Robin Yang started Enchanted Collar by going to pediatric clinics to talk with parents about financial literacy of their children.
  16. 16. HACK #6 Problem Need money. Typical Solution Meet with 60-70 VCs.
  17. 17. HACK #6 Problem Need money. Typical Solution Meet with 60-70 VCs. Hack Mac Bishop made a wool dress shirt. Then wore it for 100 days straight. Then raised $300k (10x his target) on Kickstarter. http://www.kickstarter.com/projects/1868906/woola ndprince-the-better-button-down-guaranteed
  18. 18. HACK #7 Problem Need employees. Typical Solution Use recruiters.
  19. 19. HACK #7 Problem Need employees. Typical Solution Use recruiters. Hack Shelby hired Chris Kurdziel by having an active presence on Twitter. When Chris engaged with them, they learned of his passion for online video and wanted to meet him. http://shelby.tv/
  20. 20. HACK #8 Problem Need customers. Typical Solution Hire salespeople.
  21. 21. HACK #8 Problem Need customers. Typical Solution Hire salespeople. Hack Red Rover got our first enterprise customer when the founder was brought in to talk to the HR team by his brother-in-law. He convinced them to launch something small, and hooked the CEO. http://redroverhq.com/
  22. 22. Thanks! Dan Storms @startstorms dan.storms@originate.com

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