I‟M ON LINKEDIN …      NOW WHAT?!With Dan Klamm ‘08, Director of Young Alumni Engagement – Lubin House                    ...
BENEFITS OF BEING ON _____ Take control of what hiring managers find when they Google you     • LinkedIn comes up in the ...
THE BIG PICTURE Craft your LinkedIn profile based on      what you want to do next,  not what you’ve done in the past.
YOUR HEADLINE Your headline travels with you throughout the site Standard headlines:      • Current job title OR      • ...
YOUR HEADLINE
YOUR HEADLINE
YOUR HEADLINE Examples if you‟re in-transition or seeking new opportunities:     • Public Relations manager seeking fashi...
YOUR HEADLINE Headlines to avoid:     •   Associate     •   2012 Syracuse University Graduate     •   Starbucks Barista  ...
YOUR PHOTO No dogs/cats/birds/other pets No significant others No nudity or partial nudity No selfies in bathrooms … ...
YOUR PHOTO
YOUR SUMMARY Tell your career story Give the reader a sense of yourpersonality and what drives you Frame the summary in...
YOUR SUMMARY
YOUR SUMMARY
YOUR SUMMARY
YOUR SUMMARY Avoid:    • “Project manager with C++, PHP, SQL capabilities. 5 years      experience with HTML. Ability to ...
YOUR WORK EXPERIENCE Focus oncontributions, accomplishments, andimpact Don‟t simply list job duties
YOUR WORK EXPERIENCE
YOUR WORK EXPERIENCE Frame your descriptions based on your future aspirations Example (75% administrative; 25% social me...
YOUR RECOMMENDATIONS Ask people who know your work well Ask people who write well and payattention to detail Give them ...
YOUR RECOMMENDATIONSEmily –It was such a pleasure working with you last month on the XYZ new business pitch.I am wondering...
OT HE R SE CT ION S OF YOUR PROFIL E Skills Publications, presentations, files Volunteering & causes
GETTING CONNECTED… Request to connect with people you know     • Always personalize your request
GETTING CONNECTED… Join relevant groups      •   Alumni networks      •   Industry-specific groups      •   Geography-spe...
GETTING CONNECTED Advanced Search!!!    • Search by industry, location, company, job title, school, and more!    Find som...
REACHING OUTHi Max,I came across your profile on LinkedIn and , as a fellow Syracuse alum, would love the opportunity to l...
REACHING OUT Tips for networking effectively:     •   Do your homework!     •   Make a strong impression.     •   Show in...
FINDING JOBS &       R E S E A R C H I N G C O M PA N I E S LinkedIn Jobs tab LinkedIn Companies tab „CuseConnect jobs ...
OUR PANELISTS          Victoria Chan ‘09 – Values AcademyJason Horowitz ‘05 – Dial Global Radio Sports Network            ...
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I'm on LinkedIn... Now What?!

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On 1/15/13, I presented about the power of LinkedIn to 80 young alumni at Syracuse University's Lubin House in New York City. The presentation was followed by a stellar discussion about the art of networking with alumni panelists Agatha Lutoborski, Jason Horowitz, Fern Langham, Victoria Chan, Chris Lee, and Lea Marino.

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I'm on LinkedIn... Now What?!

  1. 1. I‟M ON LINKEDIN … NOW WHAT?!With Dan Klamm ‘08, Director of Young Alumni Engagement – Lubin House And special guests: Victoria Chan ‘09, Jason Horowitz ‘05, Fern Langham ‘08, Chris Lee ‘08, Agatha Lutoborski ‘09 & Lea Marino ‘08
  2. 2. BENEFITS OF BEING ON _____ Take control of what hiring managers find when they Google you • LinkedIn comes up in the top 1 to 3 Google results for most people Keep track of your existing network Make new connections that are relevant to your career Find job opportunities Let job opportunities find YOU
  3. 3. THE BIG PICTURE Craft your LinkedIn profile based on what you want to do next, not what you’ve done in the past.
  4. 4. YOUR HEADLINE Your headline travels with you throughout the site Standard headlines: • Current job title OR • Descriptive, skill-focused, value proposition statement
  5. 5. YOUR HEADLINE
  6. 6. YOUR HEADLINE
  7. 7. YOUR HEADLINE Examples if you‟re in-transition or seeking new opportunities: • Public Relations manager seeking fashion-oriented role in NYC • Aspiring multimedia journalist with a passion for travel • Recent Syracuse Graduate seeking biomedical engineering role in Boston • Proven salesperson with Fortune 500 experience seeking institutional sales position in NYC • Experienced corporate recruiter transitioning into college career counseling sector
  8. 8. YOUR HEADLINE Headlines to avoid: • Associate • 2012 Syracuse University Graduate • Starbucks Barista • Unemployed
  9. 9. YOUR PHOTO No dogs/cats/birds/other pets No significant others No nudity or partial nudity No selfies in bathrooms … Just YOU in a professional setting.
  10. 10. YOUR PHOTO
  11. 11. YOUR SUMMARY Tell your career story Give the reader a sense of yourpersonality and what drives you Frame the summary in terms ofyour future, not your past
  12. 12. YOUR SUMMARY
  13. 13. YOUR SUMMARY
  14. 14. YOUR SUMMARY
  15. 15. YOUR SUMMARY Avoid: • “Project manager with C++, PHP, SQL capabilities. 5 years experience with HTML. Ability to use Javascript and XML.” • “Dan Klamm is an accomplished alumni relations professional residing in New York, NY.” • “I currently work as a marketing manager for JPMorgan Chase” – forgetting to change employment info upon starting new job
  16. 16. YOUR WORK EXPERIENCE Focus oncontributions, accomplishments, andimpact Don‟t simply list job duties
  17. 17. YOUR WORK EXPERIENCE
  18. 18. YOUR WORK EXPERIENCE Frame your descriptions based on your future aspirations Example (75% administrative; 25% social media role): • Managed social media platforms for X organization, growing a community of engaged users by 300% on Twitter, Facebook, and Instagram • Wrote content, interacted with online community members, routed requests to appropriate departments • Developed innovative social media campaigns which led to a 10% increase in sales for Q4 • Performed administrative duties including answering phones and overseeing the reception area
  19. 19. YOUR RECOMMENDATIONS Ask people who know your work well Ask people who write well and payattention to detail Give them some guidance
  20. 20. YOUR RECOMMENDATIONSEmily –It was such a pleasure working with you last month on the XYZ new business pitch.I am wondering if you‟d be willing to write a brief endorsement of my work onLinkedIn. Since I eventually hope to transition to a full-time role in businessdevelopment, it would be great if you could mention my relationship managementskills and my persuasive communication skills.Thank you in advance for your help – and please let me know if I can return thefavor or help you in any way.– Bob
  21. 21. OT HE R SE CT ION S OF YOUR PROFIL E Skills Publications, presentations, files Volunteering & causes
  22. 22. GETTING CONNECTED… Request to connect with people you know • Always personalize your request
  23. 23. GETTING CONNECTED… Join relevant groups • Alumni networks • Industry-specific groups • Geography-specific groups • Young professional societies
  24. 24. GETTING CONNECTED Advanced Search!!! • Search by industry, location, company, job title, school, and more! Find someone of interest? You have a few options to reach out: • Request to add the person to your network (50/50 success rate) • Request an introduction from a mutual connection • Secret strategy: message the person through a group in common
  25. 25. REACHING OUTHi Max,I came across your profile on LinkedIn and , as a fellow Syracuse alum, would love the opportunity to learn moreabout your work with Ralph Lauren. After a three-year stint in healthcare PR, I am hoping to transition into thefashion industry in the near future. Ralph Lauren has always been at the top of my list of dream employers.Let me know if you would be willing to share insight into the culture at Ralph Lauren and perhaps offer advice onhow I can break into the fashion industry. Being able to speak on the phone with you – if just for 20 minutes –would be greatly appreciated.Thank you – and Go Orange! –Dan
  26. 26. REACHING OUT Tips for networking effectively: • Do your homework! • Make a strong impression. • Show interest in the other person. • Ask for advice, not jobs. • Follow through! • Say “thank you!”
  27. 27. FINDING JOBS & R E S E A R C H I N G C O M PA N I E S LinkedIn Jobs tab LinkedIn Companies tab „CuseConnect jobs board – by alumni, for alumni
  28. 28. OUR PANELISTS Victoria Chan ‘09 – Values AcademyJason Horowitz ‘05 – Dial Global Radio Sports Network Fern Langham ‘08 – CitiGroup Chris Lee ‘08 – Edelman Agatha Lutoborski ‘09 – American ExpressLea Marino ‘08 – Memorial Sloan-Kettering Cancer Center

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