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Nebm

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Nebm

  1. 1. Brave new world<br />Beyond survival: <br />How can NEBM thrive in this changing world? <br />Dan Kaplan<br />dan@anchorpoint.me<br />
  2. 2. Meet bridger, age 2<br />
  3. 3. Bridger: what’s a newspaper daddy?<br />The challenge for newspapers is that can not adapt their current business model to the internet <br />Average newspaper reader spends 25 minutes <br />Average visitor to a newspaper website – 70 seconds<br />Business model of print newspaper is to monetize readers – the economy of the internet does not work for that model<br />
  4. 4. This will not work<br />
  5. 5. Things that became obsolete in the last decade<br />And the lessons to be learned <br />
  6. 6. CLASSIFIEDS<br />
  7. 7. ENCYCLOPEDIAS<br />
  8. 8. LANDLINE PHONES<br />
  9. 9. FILM<br />
  10. 10. POOR KODAK<br />
  11. 11. What is happening in the media business?<br />Change is here – what we need to know <br />
  12. 12. Changes in time spent with media<br />
  13. 13. Changing news sources<br />
  14. 14. Principles on which we can transform our business<br />What is the value proposition for our clients and readers?<br />
  15. 15. principles<br />What’s new today will be old tomorrow<br />Our readers community wants business intelligence<br />Our clients seek ways to promote and sell their products<br />We have significant brand “equity” and we can leverage it with our clients and our community<br />
  16. 16. old words<br />Repurpose<br />Content<br />Advertise<br />
  17. 17. new words<br />Integrated<br />Connect<br />Sell <br />Market<br />Community<br />Intelligence<br />Access<br />Response<br />Measure<br />Quick<br />ROI <br />Digital<br />Mobile<br />Relationship<br />
  18. 18. MEET VIRGINIA, AGE 100<br />

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