“Look, I’d love to be involved more in social media, but the reality is that I don’t have enough time in the day and I don’t have enough people helping me. So what am I supposed to do?” Small business entrepreneurs are faced with this dilemma every day. For some, the answer may be to outsource functions of telling their story online through content marketing. But for others, that may not be an option due to budget constraints or other factors. That means it’s back on them to make it happen. Here's how they can do it.