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Loosely coupled systems across customer engagement

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A lightning talk about connecting best of breed customer engagement (CRM) systems in the cloud. Benefits of giving diverse teams the tools they need rather than forcing a monolithic one size fits all approach.

presented at Museum's and the Web Asia, Melbourne, October 6th 2015

Published in: Government & Nonprofit
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Loosely coupled systems across customer engagement

  1. 1. Loosely coupled systems across customer engagement Presented by Dan Collins @dan_v_grid Head of Digital & Technology Museum of Applied Arts & Sciences October 2015
  2. 2. Loosely coupled systems across customer engagement
  3. 3. Loosely coupled systems across customer engagement
  4. 4. Where have we been?
  5. 5. 1. Right time for the Museum Marinco Kojdanovski
  6. 6. 2. Right time for the tools Marinco Kojdanovski
  7. 7. Clear vision, vague plan
  8. 8. What did we have?
  9. 9. What is out there?
  10. 10. Do we need to build?
  11. 11. Get on with it!
  12. 12. Get on with it!
  13. 13. No herding cats
  14. 14. Where are we? • Consolidated data across a number of cloud systems • Teams across the Museum have the specific tools they need • Automation (where it makes sense) • More responsive to the needs of customers and visitors
  15. 15. Next steps.. • Integrating online ticket sales • Expanding our online store • Improving engagement with educators
  16. 16. Start small
  17. 17. Couple? MAAS Collection
  18. 18. The whole is more than the sum of its parts.. Marinco Kojdanovski
  19. 19. Loosely coupled systems across customer engagement Presented by Dan Collins @dan_v_grid Head of Digital & Technology Museum of Applied Arts & Sciences October 2015

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