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Understanding MeMe's - more than a meme - novel influence


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Novel Influence is an agency that produces and distributes content for a new generation. Going beyond the traditional way of advertising and into the present. Using media that audiences enjoy, find useful or informative and are more likely to share. We special in MeMe, image and video.

Published in: Entertainment & Humor
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Understanding MeMe's - more than a meme - novel influence

  1. 1. MeMe Definition:• An element of a culture or behaviour that may be passed from one individual to another by non-genetic means, esp. imitation.• An image, video, etc. that is passed electronically from one Internet user to another.
  2. 2. 76% of people believe advertising is exaggerated
  3. 3. BUT paid media can helpsecure more views to boostviews and shares. Withoutthe content having to beforced on your audience.
  4. 4. 8% Just enjoy the ads
  5. 5. That means your attempts of using paid media will still notgain the effect of truly sharing and tapping into the emotionof their audience.Agencies typically get on board and use a MeMe 1 yearafter the User Generated Videos have gone viral.
  6. 6. If you have any questions on what we do please do get in contact. Get in touch if your brand wants to respond quicker to the changes of the internet culture. Dan Ball Novel Influence @OuroborosEnt @NovelInfluence