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THE GARYVEE CONTENT MODEL
1. THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
1. 1ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.
1. 2CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
5. CREATE MICRO CONTENT2.
1. 3DISTRIBUTE PILLAR & MICRO CONTENT
1. 3DISTRIBUTE PILLAR & MICRO CONTENT
DISTRIBUTE PILLAR & MICRO CONTENT3.
3. DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
1. 4GET COMMUNITY INSIGHTS
1. 4GET COMMUNITY INSIGHTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT KEY COMMENTS
KEY COMMENTS 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
1. 5COMMUNITY DRIVEN MICRO CONTENT
1. 5COMMUNITY DRIVEN MICRO CONTENT
5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.
1. 6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
1. 6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6. COMMUNITY DRIVEN MICRO CONTENT
NOW LET’S SEE HOW THE SAUSAGE GETS MADE IN REAL LIFE
1. NOW ENTERING THE GARYVEE CONTENT MACHINE:
1. 1THE GARYVEE VIDEO EXPERIENCE
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
1. 2THE GARYVEE AUDIO EXPERIENCE
2. GV AUDIO EXPERIENCE
1. 3FIRST ROUND OF STORIES & MICRO CONTENT
FIRST ROUND OF STORIES AND MICRO3.
1. 4DISTRIBUTION
DISTRIBUTION: GV VIDEO EXPERIENCE 4.
4. DISTRIBUTION: GV AUDIO EXPERIENCE
4. DISTRIBUTION: GV AUDIO EXPERIENCE
DISTRIBUTION: GV AUDIO EXPERIENCE 4.
4. DISTRIBUTION: MICRO CONTENT & STORIES
1. 5COMMUNITY INSIGHTS
5. LISTEN LISTEN LISTEN KEY COMMENTS
5. APPLY INSIGHTS TO MICRO CONTENT5.
5. APPLY INSIGHTS TO MICRO CONTENT5.
1. 6FACEBOOK MICRO
FACEBOOK MICRO6.
FACEBOOK MICRO6.
FACEBOOK MICRO6.
1. 7INSTAGRAM MICRO
INSTAGRAM MICRO7.
7. INSTAGRAM MICRO
1. 8INSTAGRAM QUOTES
INSTAGRAM QUOTES8.
1. 9TWITTER QUOTES
TWITTER QUOTES9.
1. 10INSTAGRAM STORIES
INSTAGRAM STORIES10.
INSTAGRAM STORIES10.
1. 11SNAPCHAT STORIES
SNAPCHAT STORIES11.
1. 12GIF CONTENT
GIF CONTENT12.
GIF CONTENT12.
1. 13WRITTEN WORD
GV.com WRITTEN WORD13.
WRITTEN WORD13. GV.com
WRITTEN WORD13. GV.com
HERE ARE THE RESULTS ;)
1 KEYNOTE BECAME OVER 30 PIECES OF CONTENT
RESULTING IN OVER 35 MILLION VIEWS
ACROSS MORE THAN 20 DIFFERENT SOCIAL PLATFORMS
CONTENT
CONTENT CONTENT
CONTENT CONTENT CONTENT
OH WAIT...
MORE CONTENT!
MORE CONTENT!
THANK YOU FOR YOUR ATTENTION GV.com
GLOSSARY
GLOSSARY
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GaryVee content model 

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▶️ Made by the best for the bests 
▶️ The best content model 
How to split a basic video in tons of content on your social media plateforms !!

The must have of all marketers and marketing managers!!
-------------------------------------------------------------------------------------
▶️ Comment créer du contenu en masse pour les réseaux sociaux 
▶️ Le meilleur processus pour optimiser son contenu sur les réseaux sociaux 

Le document que tout social media manager doit connaître !!
Full credit to @garyvee

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GaryVee content model 

  1. 1. THE GARYVEE CONTENT MODEL
  2. 2. 1. THE CONTENT PYRAMID
  3. 3. THE CONTENT PYRAMID
  4. 4. THE CONTENT PYRAMID
  5. 5. THE CONTENT PYRAMID
  6. 6. THE CONTENT PYRAMID
  7. 7. 1. 1ESTABLISH PILLAR CONTENT
  8. 8. 1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT
  9. 9. 1. ESTABLISH PILLAR CONTENT1.
  10. 10. 1. 2CREATE MICRO CONTENT
  11. 11. 2. CREATE MICRO CONTENT
  12. 12. 2. CREATE MICRO CONTENT
  13. 13. 5. CREATE MICRO CONTENT2.
  14. 14. 1. 3DISTRIBUTE PILLAR & MICRO CONTENT
  15. 15. 1. 3DISTRIBUTE PILLAR & MICRO CONTENT
  16. 16. DISTRIBUTE PILLAR & MICRO CONTENT3.
  17. 17. 3. DISTRIBUTE PILLAR & MICRO CONTENT3.
  18. 18. DISTRIBUTE PILLAR & MICRO CONTENT3.
  19. 19. DISTRIBUTE PILLAR & MICRO CONTENT3.
  20. 20. 1. 4GET COMMUNITY INSIGHTS
  21. 21. 1. 4GET COMMUNITY INSIGHTS
  22. 22. 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT KEY COMMENTS
  23. 23. KEY COMMENTS 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
  24. 24. KEY COMMENTS 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
  25. 25. 1. 5COMMUNITY DRIVEN MICRO CONTENT
  26. 26. 1. 5COMMUNITY DRIVEN MICRO CONTENT
  27. 27. 5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.
  28. 28. 1. 6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
  29. 29. 1. 6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
  30. 30. DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6. COMMUNITY DRIVEN MICRO CONTENT
  31. 31. NOW LET’S SEE HOW THE SAUSAGE GETS MADE IN REAL LIFE
  32. 32. 1. NOW ENTERING THE GARYVEE CONTENT MACHINE:
  33. 33. 1. 1THE GARYVEE VIDEO EXPERIENCE
  34. 34. GV VIDEO EXPERIENCE1.
  35. 35. GV VIDEO EXPERIENCE1.
  36. 36. GV VIDEO EXPERIENCE1.
  37. 37. 1. 2THE GARYVEE AUDIO EXPERIENCE
  38. 38. 2. GV AUDIO EXPERIENCE
  39. 39. 1. 3FIRST ROUND OF STORIES & MICRO CONTENT
  40. 40. FIRST ROUND OF STORIES AND MICRO3.
  41. 41. 1. 4DISTRIBUTION
  42. 42. DISTRIBUTION: GV VIDEO EXPERIENCE 4.
  43. 43. 4. DISTRIBUTION: GV AUDIO EXPERIENCE
  44. 44. 4. DISTRIBUTION: GV AUDIO EXPERIENCE
  45. 45. DISTRIBUTION: GV AUDIO EXPERIENCE 4.
  46. 46. 4. DISTRIBUTION: MICRO CONTENT & STORIES
  47. 47. 1. 5COMMUNITY INSIGHTS
  48. 48. 5. LISTEN LISTEN LISTEN KEY COMMENTS
  49. 49. 5. APPLY INSIGHTS TO MICRO CONTENT5.
  50. 50. 5. APPLY INSIGHTS TO MICRO CONTENT5.
  51. 51. 1. 6FACEBOOK MICRO
  52. 52. FACEBOOK MICRO6.
  53. 53. FACEBOOK MICRO6.
  54. 54. FACEBOOK MICRO6.
  55. 55. 1. 7INSTAGRAM MICRO
  56. 56. INSTAGRAM MICRO7.
  57. 57. 7. INSTAGRAM MICRO
  58. 58. 1. 8INSTAGRAM QUOTES
  59. 59. INSTAGRAM QUOTES8.
  60. 60. 1. 9TWITTER QUOTES
  61. 61. TWITTER QUOTES9.
  62. 62. 1. 10INSTAGRAM STORIES
  63. 63. INSTAGRAM STORIES10.
  64. 64. INSTAGRAM STORIES10.
  65. 65. 1. 11SNAPCHAT STORIES
  66. 66. SNAPCHAT STORIES11.
  67. 67. 1. 12GIF CONTENT
  68. 68. GIF CONTENT12.
  69. 69. GIF CONTENT12.
  70. 70. 1. 13WRITTEN WORD
  71. 71. GV.com WRITTEN WORD13.
  72. 72. WRITTEN WORD13. GV.com
  73. 73. WRITTEN WORD13. GV.com
  74. 74. HERE ARE THE RESULTS ;)
  75. 75. 1 KEYNOTE BECAME OVER 30 PIECES OF CONTENT
  76. 76. RESULTING IN OVER 35 MILLION VIEWS
  77. 77. ACROSS MORE THAN 20 DIFFERENT SOCIAL PLATFORMS
  78. 78. CONTENT
  79. 79. CONTENT CONTENT
  80. 80. CONTENT CONTENT CONTENT
  81. 81. OH WAIT...
  82. 82. MORE CONTENT!
  83. 83. MORE CONTENT!
  84. 84. THANK YOU FOR YOUR ATTENTION GV.com
  85. 85. GLOSSARY
  86. 86. GLOSSARY

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