What motivates people is what motivated Maslow to develop the Hierarchy of Needs, a five-stage model based on progressive needs, and fundamentally advance the field of psychology. By applying this hierarchical model to your e-commerce business, you can fully actualise your business as you develop a strong and loyal customer base. Visit the DalPay blog (www.dalpayblog.com) to get more tips on starting, running and growing your online business.