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Who is argue The Spiral of Silence Theory
Elisabeth Noelle-Neumann
(1916 – 2010)
Elisabeth Noelle-Neumann is the German
political scientist. She contributes the famous
model called “Spiral of Silence”. Through this
Spiral of Silence theory Neumann indirectly
explains the Jews status during World War II
under Nazi’s control. Adolf Hitler dominated the
whole society and the minority Jews became
silent due to the fear of isolation or separation.



                                                     Image by Google
What is the Spiral of Silence Theory

Definition Theory
The one view dominated the public scene and others disappeared
from the public awareness as it adherents became silent.
In other words, the people fear of separation or isolation those
around them, they tend to keep their attitudes to themselves when
they think they are in the minority.
This process is called “Spiral of Silence”.




   Copyright by http://communicationtheory.org/the-spiral-of-silence-theory/
What is the Spiral of Silence Theory
Image of the Spiral of Silence Theory




           Image by Google
Example

Example Theory
1. In a company, the managing director decides to increase their
working hour from 8 to 10 and send e-mail to all employees. Majority
of them accept this time changes and few employees are not
satisfied with his decision. But they cannot or ready to express their
thought publicly.

2. A person going out with a new group of people or on a date with
someone you do not know very well. When ordering pizza for this
theory, I would conform to the mushroom lovers because I feel I am
in the minority since I do not like mushrooms and I think everyone
else does. Therefore I do not want to be rejected or alone in my
opinions.

     Copyright by http://communicationtheory.org/the-spiral-of-silence-theory and
     http://www.uky.edu/~drlane/capstone/mass/spiral.htm
Advantages and Disadvantages

1. Spiral of Silence theory has both micro level and macro level
explanatory process.

2. It works well during the public campaign, Senate and Parliament.

3. Spiral of silence theory – which helps to raise question about
considering the role and responsibility of media in the society.

4. The theory which is not considering the other explanation of
silencing. In some cases the person may feel the majority’s ideas or
opinion is much better than his own view.

5. It portrait overly negative view of media influence the average
people.

   Copyright by http://communicationtheory.org/the-spiral-of-silence-theory/
Effect theory   the spiral of silence theory

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Effect theory the spiral of silence theory

  • 1.
  • 2.
  • 3. Who is argue The Spiral of Silence Theory Elisabeth Noelle-Neumann (1916 – 2010) Elisabeth Noelle-Neumann is the German political scientist. She contributes the famous model called “Spiral of Silence”. Through this Spiral of Silence theory Neumann indirectly explains the Jews status during World War II under Nazi’s control. Adolf Hitler dominated the whole society and the minority Jews became silent due to the fear of isolation or separation. Image by Google
  • 4. What is the Spiral of Silence Theory Definition Theory The one view dominated the public scene and others disappeared from the public awareness as it adherents became silent. In other words, the people fear of separation or isolation those around them, they tend to keep their attitudes to themselves when they think they are in the minority. This process is called “Spiral of Silence”. Copyright by http://communicationtheory.org/the-spiral-of-silence-theory/
  • 5. What is the Spiral of Silence Theory Image of the Spiral of Silence Theory Image by Google
  • 6. Example Example Theory 1. In a company, the managing director decides to increase their working hour from 8 to 10 and send e-mail to all employees. Majority of them accept this time changes and few employees are not satisfied with his decision. But they cannot or ready to express their thought publicly. 2. A person going out with a new group of people or on a date with someone you do not know very well. When ordering pizza for this theory, I would conform to the mushroom lovers because I feel I am in the minority since I do not like mushrooms and I think everyone else does. Therefore I do not want to be rejected or alone in my opinions. Copyright by http://communicationtheory.org/the-spiral-of-silence-theory and http://www.uky.edu/~drlane/capstone/mass/spiral.htm
  • 7. Advantages and Disadvantages 1. Spiral of Silence theory has both micro level and macro level explanatory process. 2. It works well during the public campaign, Senate and Parliament. 3. Spiral of silence theory – which helps to raise question about considering the role and responsibility of media in the society. 4. The theory which is not considering the other explanation of silencing. In some cases the person may feel the majority’s ideas or opinion is much better than his own view. 5. It portrait overly negative view of media influence the average people. Copyright by http://communicationtheory.org/the-spiral-of-silence-theory/