If you're not doing multivariate (MVT) optimization tests on your landing pages, you could be leaving hundreds of thousands of dollars on the table.
But for those that have checked out MVT, all those tools and consultants can get expensive pretty darn quick. No matter how great the return on investment, sometimes there just isn't any money.
Enter MVT DIY-style! or, multivariate optimization "do it yourself" style. This session will show you how to use Google's free tools so that you can setup your own tests.