The document discusses the rise of social media and argues that governments need to embrace social media. It notes that by 2010 there will be over 4 billion mobile subscribers globally and over 67% of internet users engage with social media. It provides statistics on social media use by region and details the dominance of Facebook and MySpace. It raises questions about whether governments are ready to engage with citizens through social media and social networks.

1. From communication to conversation Why Government needs to embrace Social Media May 2009

3. By 2010 it is predicted that there will be more then 4 billion mobile phone subscribers globally

5. used Google Latitude? divorced 

6. Can Government afford not to embrace Social Media?

7. Social Media users as a percentage of all Internet users Source: comScore World Metrix 67% of Internet users engage with Social Media

8. Social Media users by global region Source: comScore World Metrix 34.55% 28.47% 22.61% 9.17% 5.20% Based upon unique visitors in June 2008

9. 82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7% Watch video clips online Visit a photo sharing site Read blogs Use social networks Have commented on blogs Upload photos Download podcasts Use RSS Global use of Social Media Source: UM Wave 3

10. 72.9% 5.1m 29.8m 5.4m 3.7m 17.8m 61.0m The opportunity in context 0.26m Source: UM Wave 3

11. Social Media platforms Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat

12. Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat Source: UM Wave 3 *Twitter Grader 62% read 29.0% write 21.1% belong 77.0% watch 40.2% listen No14 Sydney* 47.4% post 28.2% upload 74% message 24.6% feed

13. Dominance of Facebook and MySpace Facebook and MySpace combined equate to 43% of the social media audience by unique visitors Source: comScore World Metrix

14. There are 132 million registered users of Facebook

15. 72.8% of internet users read blogs and globally one new blog is created every second of every day

16. STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit

18. Are we ready for Govpedia?

21. The website is where good content goes to die .

22. Engaging with social networks

32. Is Government really ready to have a conversation?

34. Engaging with social networks

35. Digital engagement strategy © Daemon Group 2008

47. What’s your favourite thing?

48. Presentation available at daemondigital.com and follow us @daemondigital