Measuring social networking
So you know that the corporate website  is where good  content   goes to  die .
and you have your engagement strategy… ©  Daemon Group 2008
and you’re following the seven point plan…
 
 
 
 
 
 
… but how?
Social networking drives word of mouth…
… word of mouth drives increased unit sales…
… is measuring word of mouth a measure of social networking success?
80% of CEOs believe their customers love their products… yet only 8% of their customer’s agree with them.
Satisfied customers tell their friends about their experiences…
… but how many people do they tell through a social network?
 
Net Promoter Score <ul><li>Just ask your customer’s one simple question </li></ul><ul><li>Would you recommend the product ...
Net promoter score (NPS) 1 2 3 4 5 6 7 8 9 10 Detractors Passives Promoters Likelihood to recommend  % promoters  minus  %...
 
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Measuring The Impact Of Social Networking

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Could the net promoter score be used to measure the impact of increased use of social networking sites on unit sales?

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Measuring The Impact Of Social Networking

  1. 1. Measuring social networking
  2. 2. So you know that the corporate website is where good content goes to die .
  3. 3. and you have your engagement strategy… © Daemon Group 2008
  4. 4. and you’re following the seven point plan…
  5. 11. … but how?
  6. 12. Social networking drives word of mouth…
  7. 13. … word of mouth drives increased unit sales…
  8. 14. … is measuring word of mouth a measure of social networking success?
  9. 15. 80% of CEOs believe their customers love their products… yet only 8% of their customer’s agree with them.
  10. 16. Satisfied customers tell their friends about their experiences…
  11. 17. … but how many people do they tell through a social network?
  12. 19. Net Promoter Score <ul><li>Just ask your customer’s one simple question </li></ul><ul><li>Would you recommend the product to a friend or colleague? </li></ul><ul><li>Allows your business to track promoters and detractors </li></ul><ul><li>Produces a clear measure of the product’s performance </li></ul><ul><li>through its consumers' eyes. </li></ul>All information on NPS sourced from Bain & Co
  13. 20. Net promoter score (NPS) 1 2 3 4 5 6 7 8 9 10 Detractors Passives Promoters Likelihood to recommend % promoters minus % detractors = net promoter score

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