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Many younger generations are not building deep relationships with whole categories of products. They experience many brands as undifferentiated.
There is a brand-building gap among these generations.
They’re spending more time on their phones and in ad-free Netflix than they are with brand-building mediums like TV. Meanwhile, brands are focusing much of their digital marketing budgets lower in the funnel on short term sales activation rather than top of funnel, long term brand-building.
Let’s look at where the data — and common sense — tell us the greatest opportunities lie for brands wishing to create deeper bonds with these younger consumers.
What is the most effective use of your marketing budget for creating business value in this noisy, digital world?
Kudos to BBH London's Tom Roach for compiling the stats.
More info, including Keynote and Powerpoint source files that you can use to make this deck your own: https://brands.getdabbl.com/blog/modern-brand-building/