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Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Practices from Dell.com

Digital Experience (DX) Summit 2016
Digital Experience (DX) Summit 2016
Digital Experience (DX) Summit 2016Digital Experience (DX) Summit 2016

As a leader in site optimization and digital analytics for nearly a decade, Dell has a robust approach to e-commerce optimization. In this session, Vab Dwivedi will discuss how Dell drives a world class user experience for its Consumer, Business and Support visitors through robust testing and targeted personalization. Learn how they leverage both A/B and multivariate testing for a user experience that is constantly being optimized for conversion and revenue. Take away key engagement tips to build your next testing projects.

Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Practices from Dell.com

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Driving Customer Experience
Through Testing, Research &
Analytics
Vab Dwivedi
Dell | Director, Testing & Research
@vabdwivedi
linkedin.com/in/vabdwivedi
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What’s our approach?
3 of Y
Our tenets
W1
A2
D3
G4
S5
B6
4 of Y
Our tenets
We Are Customer Obsessed1
A2
D3
G4
S5
B6
5 of Y
Our tenets
W1
Act as Subject Matter Experts2
D3
G4
S5
B6
6 of Y
Our tenets
W1
A2
Deliver Advanced Analytics In A Consumable Manner3
G4
S5
B6
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