At many organizations, content is created in silos, powered by politics and not driven by success metrics. It might be outdated or contradictory, have different voices or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This session will reveal how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success. You will see what a successful content ecosystem looks like; what it looks like when content, people and systems are not connected; and how to create the content ecosystem that is right for your organization.