Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Diane danielson social mediasalescycle-dwc_teleclass

367 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Diane danielson social mediasalescycle-dwc_teleclass

  1. 1. Leveraging Social Media:Make it part of your sales cycle
  2. 2. The Social Media Sales Cycle
  3. 3. The three big social networks: The business meeting The reunion/night out The cocktail party 3
  4. 4. The three big drivers: Blogs SEO Mobile
  5. 5. Google Places= New Yellow Pages 6
  6. 6. Google Places= New Yellow Pages
  7. 7. How do search engines work?
  8. 8. LinkedIn:Your online portfolio
  9. 9. Blogs:The Backbone of Social Media
  10. 10. Blogs are social media fodder
  11. 11. Blogs are SEO friendly• Search engines love: – new content – websites with lots of pages – keywords in titles/links – back links
  12. 12. KeywordSuccess
  13. 13. How do search engines work?
  14. 14. Facebook Pages:Give them something to talk about
  15. 15. Facebook … really?• 700 million people• Easier than blogging• Visual• Free• SEO
  16. 16. The Social Media Sales Cycle
  17. 17. Twitter:The 24/7/365 Cocktail Party
  18. 18. Why Twitter?• What business problems do you need to solve? –Marketing –Networking –Publicity/brand awareness –Crises management –Customer service –Market research –CRM
  19. 19. Generate
  20. 20. Total outreach
  21. 21. Referral generation• Broaden your reach• Stay top of mind• Online referrals are easy• High tech  high touch
  22. 22. Thank you!New Media Marketing ConsultingEmail: Diane@DKDnewmedia.comTwitter: @DKDnewmediahttp://dkdnewmedia.com

×