Starting a VLSI Design Center in India

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Starting a VLSI Design Center in India

  1. 1. Starting a VLSI Design Centerin IndiaSunil Nanda
  2. 2. Why do it?Staff AugmentationProduct SustenanceProduct Co-developmentComponent OwnershipProduct OwnershipProduct-lineOwnershipWhy have your owncenter?Would an ODC workbetter?Threshold ofattractivenessA workable design centerA thriving design centerThe Holy Grail!
  3. 3. Specific ChallengesInceptionOrg StructureCore TeamKnowledgeTransferCredibilityHumpCultureGrowthMust grow but only 10% Grads suitable for VLSIWhat mix of experienced v/s fresh engineers?How do you maintain culture while growing?Set initial expectations very carefullyGet buy-in for expert support through gotchas in first projectFight against tendency to micromanage from parentLeaders must walk the talk – initial hands-on is bestExtensive travel initially – both ways!Avoid a vendor-customer relationship – it is one teamLeader must leverage his/her networkTake your time – its make-or-break!Expats OK – but as a minority!Get vision buy-in from at 3 levels starting from CEOGets harder as you go down the ladderGet buy-in from the domain experts as wellPotential backlash from domain expertsMust get senior experts to travel and trainVideo-tape initial sessions for future playbackHave Leaders report one level higher than normalInvest time and effort in building relationshipsHR / Finance have min dotted line to local Leaders
  4. 4. Success FactorsLeadershipOwnershipLocalizationOrganizationCommunication

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