Bluefocus Communication Group
“The single biggest problem with communication is the illusion that it has taken place.”
― George Bernard Shaw
Evolutions of Corporate Communications:
-Up until the year 1970, Public Relations was restricted to the communication with...
Structure of Corporate Communications:
Internal Communications:
Internal Communication:
-Regular employee meet
- Keeping employees motivated and satisfied:
- Reg...
Consumer Communication:
-Key role player in consumer spending
- Targeted audience outreach augmented with consistency and ...
Media Communications:
-Core element of brand reputation management
- Media coverage augments credibility better than simpl...
Crisis Communication:
-Needs quick implementation to be effective

- Dramatically alter communication and message
- Can cr...
-Tap in the global economy
- Environmental impact
- Inclination of management towards business targets
-Professional appro...
Responsibilities:
-Managing and effectively fulfilling the communication management
function

- Negotiating and dealing wi...
Employee Relations:
-Effective internal communication helps: informed
-employees tend to be happy and even communicate
-th...
Government Relations:

-Building transparent and effective relationships with the Government officialsa prime factor contr...
Building relations with special interest groups:
-Country wise, there are the presence of a number of activist groups
- If...
Advertising Relations:
-Outsourcing of copywriting and production is a common
phenomenon nowadays

- Market analysis is im...
“ Engage your emotions at work. Your instincts and emotions are
there to help you.” Gary Tong

Contact:
Unit B, 7/F, 78 Hu...
Strategic Brand Marketing Agency in Hong Kong, China - 2014
Strategic Brand Marketing Agency in Hong Kong, China - 2014
Strategic Brand Marketing Agency in Hong Kong, China - 2014
Strategic Brand Marketing Agency in Hong Kong, China - 2014
Strategic Brand Marketing Agency in Hong Kong, China - 2014
Strategic Brand Marketing Agency in Hong Kong, China - 2014
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Strategic Brand Marketing Agency in Hong Kong, China - 2014

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DT Communications Asia Pacific is a branch of Blue Focus Communication Group (Public Company – Shenzhen Stock Exchange : 300058). With a strong workforce of 2500 people, Blue Focus is the largest public relations group in China and Asia to be listed on a Stock Exchange. DT Communications offers corporate communications services to recognized local, Asian, international to Fortune 500 clients.

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Strategic Brand Marketing Agency in Hong Kong, China - 2014

  1. 1. Bluefocus Communication Group
  2. 2. “The single biggest problem with communication is the illusion that it has taken place.” ― George Bernard Shaw
  3. 3. Evolutions of Corporate Communications: -Up until the year 1970, Public Relations was restricted to the communication with company stakeholders. - The traditional Public relation dealt with Press communications. - This resulted in the other stakeholders (internal and external) to demand more information from the companies. - This led the companies to look beyond Public relations for effective communication.
  4. 4. Structure of Corporate Communications:
  5. 5. Internal Communications: Internal Communication: -Regular employee meet - Keeping employees motivated and satisfied: - Regular Newsletters -Fun activities at work -RnR’s and interactive get-togethers - Syncing the employees way of thinking with the company's modus operandi. - Relating the company’s success to that of the employees.
  6. 6. Consumer Communication: -Key role player in consumer spending - Targeted audience outreach augmented with consistency and ongoing endeavors - Company reputation building through advertising, corporate sponsorships and charitable relationships, etc. - Add value to the life of the consumer. -
  7. 7. Media Communications: -Core element of brand reputation management - Media coverage augments credibility better than simply advertising. - Used to augment product/brand name recognition and identity management. - Better placement among diverse audience.
  8. 8. Crisis Communication: -Needs quick implementation to be effective - Dramatically alter communication and message - Can create different or even expand target audience - Message is of corporate responsibility, action and awareness
  9. 9. -Tap in the global economy - Environmental impact - Inclination of management towards business targets -Professional approach projection to public - Mass market splintering - Mass media fragmentation - Development and utilization of newer media technology in communication trends
  10. 10. Responsibilities: -Managing and effectively fulfilling the communication management function - Negotiating and dealing with controlled as well as uncontrolled media - Communicating to both external and internal audience - Proactive planning on communication verticals - Advocating communication strategies and tactics - Dissemination of persuasion and information - Branding image and reputation building
  11. 11. Employee Relations: -Effective internal communication helps: informed -employees tend to be happy and even communicate -their feelings among friends and family - it’s better to cut down on the surprises, rather making them a part of the planning process
  12. 12. Government Relations: -Building transparent and effective relationships with the Government officialsa prime factor contributing to an organization’s success - Lobbying- the legal influence cast upon public officials on selected stands on the industry - Pubic affairs- it effectively denotes stances on controversial issues by the firm
  13. 13. Building relations with special interest groups: -Country wise, there are the presence of a number of activist groups - If given a valid cause, some groups are bound to pick it up - Corporate Communication effectively deals with defending the company from lawsuits and harassments caused by these groups
  14. 14. Advertising Relations: -Outsourcing of copywriting and production is a common phenomenon nowadays - Market analysis is imperative; ratings, circulations and visits are important - Advertisement reach and frequency is of importance - media buying form an integral component of Corp. Comm. - Knowledge of advertising and skill is a necessary element for a professional communicator nowadays.
  15. 15. “ Engage your emotions at work. Your instincts and emotions are there to help you.” Gary Tong Contact: Unit B, 7/F, 78 Hung To Road, Kowloon, HKSAR e: cs.hk@dt-asia.com (852) 3696 6999 (852) 3007 4397

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