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Video technology positioning


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Reviews current positioning of each company in the video technology race

Published in: Technology, Business
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Video technology positioning

  1. 1. Video Technology Positioning
  2. 2. Microsoft <ul><li>Large Install base 60%+ for Silverlight </li></ul><ul><li>Good connection to media and content companies (DRM – Play Ready) </li></ul><ul><li>Innovative in video technologies </li></ul><ul><ul><li>HTTP Streaming </li></ul></ul><ul><ul><li>CDN-oriented </li></ul></ul><ul><ul><li>Moving from proprietary to standard technology </li></ul></ul>
  3. 3. Apple <ul><li>User base </li></ul><ul><ul><li>Relatively small and fanatic </li></ul></ul><ul><li>Video innovation – minor </li></ul><ul><ul><li>HTTP Streaming FF is based on MPEG2 </li></ul></ul><ul><ul><li>Many fragments - hard to manage and CDN </li></ul></ul><ul><ul><li>First use of front video cam on iPhone 4.0 </li></ul></ul><ul><li>Closed platform </li></ul><ul><li>Vertical market control </li></ul><ul><li>Relaying too much on HTML5 </li></ul><ul><li>Annoying clients and business partners </li></ul>
  4. 4. Adobe <ul><li>Install base </li></ul><ul><ul><li>Biggest 99% of connected computers </li></ul></ul><ul><ul><li>Company image suffers from bad PR lately </li></ul></ul><ul><li>Innovation </li></ul><ul><ul><li>Very innovative in the past </li></ul></ul><ul><ul><li>First massive use of progressive download </li></ul></ul><ul><ul><li>Good on Integration Solution – OSMF </li></ul></ul><ul><ul><li>Losing its edge: </li></ul></ul><ul><ul><ul><li>Last to implement HTTP Streaming </li></ul></ul></ul>
  5. 5. Adobe <ul><li>Acquisition strategy - Poor </li></ul><ul><ul><li>Can’t monetize past acquisitions: Macromedia, Amicima </li></ul></ul><ul><ul><li>Paid too much for last acquisition: Omniture </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Got good technologies </li></ul></ul><ul><ul><li>Focused on developing technologies and less on monetizing them </li></ul></ul>
  6. 6. Google <ul><li>Install base </li></ul><ul><ul><li>Medium </li></ul></ul><ul><ul><li>Good growth potential on mobile / browser </li></ul></ul><ul><li>Innovation </li></ul><ul><ul><li>Good Innovation Internally </li></ul></ul><ul><ul><li>Aggressive acquisition strategy (Android, On2) </li></ul></ul><ul><ul><li>Open system as innovation </li></ul></ul><ul><li>Open platform strategy </li></ul><ul><ul><li>Not technology oriented </li></ul></ul><ul><li>Partnerships </li></ul><ul><ul><li>Good relations with partners </li></ul></ul>
  7. 7. Google <ul><li>Acquisition strategy – Great! </li></ul><ul><ul><li>Does not pay too much on companies </li></ul></ul><ul><ul><li>Monetize and build acquired companies IP: Android </li></ul></ul><ul><ul><li>Great move with On2 IP </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Good mix of internal and external technologies </li></ul></ul><ul><ul><li>Use standard API & Protocols </li></ul></ul><ul><ul><li>Standardize proprietary Technologies (VP8) </li></ul></ul><ul><ul><li>Does not depend on a single delivery technology: HTML5 or Flash </li></ul></ul>
  8. 8. How do we define success? <ul><li>Who is first in the video race: </li></ul><ul><ul><li>Install base – Speed </li></ul></ul><ul><ul><li>Innovation - acceleration </li></ul></ul>Install Base Innovation
  9. 9. Positioning <ul><li>This is my understanding. </li></ul><ul><li>What do you think? </li></ul>Install Base Innovation
  10. 10. DSP-IP Contact information Download slides at: Course materials & lecture request Projects development services: Adi Yakov Training Manager [email_address] +972-9-8651933 Mail : [email_address] Phone: +972-9-8850956, Fax : +972-50- 8962910 <ul><ul><li>Alona Ashkenazi </li></ul></ul><ul><li>Development Services </li></ul><ul><li>[email_address] +972-9-8850956 </li></ul>