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[EN] "Content Services in the Age of Artificial Intelligence" | Richard Reed THEUM | DCXExpo 2018

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Presentation by Richard Reed @DCXExpo 2018 Content Services Stage

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[EN] "Content Services in the Age of Artificial Intelligence" | Richard Reed THEUM | DCXExpo 2018

  1. 1. Content Services in the Age of Artificial Intelligence Richard Reed VP Research and Development DCX Berlin 2018 Image: Kran Kanthawong @ 123RF.com
  2. 2. In the beginning… Image: Filip Dimitrov @ 123RF.com
  3. 3. The number of stories grew Image: Filip Dimitrov @ 123RF.com
  4. 4. So we started capturing them to make them hard to forget Image: Witsawachon Kutchaikul @ 123RF.com
  5. 5. We began capturing more detail Image: donyanedomam @ 123RF.com
  6. 6. So we found a more orderly way to do that Image: yulialavrova @ 123RF.com
  7. 7. This opened the floodgates… Image: yulialavrova @ 123RF.com
  8. 8. So we developed printed books to hold it all Image: elfgradost @ 123RF.com
  9. 9. This developed into an explosive trend Image: Alexey Anashkin @ 123RF.com
  10. 10. Finding knowledge became tedious Image: ximagination @ 123RF.com
  11. 11. CONTENT SERVICES DOCUMENT & CONTENT MANAGEMENT Image: venimo @ 123RF.com The age of digital assets! Image: pratyaksa @ 123RF.com
  12. 12. =
  13. 13. 31 folders 80 files 1600 pages
  14. 14. “performance guarantees for the plant/system” with regard to customer obligations
  15. 15. Search string: “performance guarantees plant system customer obligations” Document hits
  16. 16. 6 pages, incorrect 3 pages, incorrect 4 pages, incorrect 19 pages, correct! But the search text does not indicate this, and the relevant info is on page 8…
  17. 17. 6 pages, incorrect 3 pages, incorrect 4 pages, incorrect 19 pages, correct! But the search text does not indicate this, and the relevant info is on page 8… …and the document title is misleading
  18. 18. 6 pages, incorrect 3 pages, incorrect 4 pages, incorrect 19 pages, correct! But the search text does not indicate this, and the relevant info is on page 8… 10 pages, incorrect 8 pages, incorrect 13 pages, incorrect …and so on… …and this is only page 1 of 3! …and the document title is misleading
  19. 19. Image: jacklooser @ 123RF.com The result
  20. 20. Database-oriented knowledge works well Siri/Cortana/Alexa/GA/etc, How old is Angeline Jolie? “42 years”
  21. 21. Database-oriented knowledge works well Siri/Cortana/Alexa/GA/etc, What is the capital of New York? “Albany” Link to map Link to entire Wiki page
  22. 22. Unstructured, document-oriented knowledge, however… Siri/Cortana/Alexa/GA/etc, Tell me about EU trust in social networks. “If you ask me anything I don’t know, I’m not going to answer.” Yogi Berra
  23. 23. The driver of fundamental change
  24. 24. Crucial, irrefutable facts
  25. 25. Content Services CMS DMS Wikis File Server DropBox OneDrive Box Office 365 SharePoint Online Share Point Websites ? ThematicQuery The future is atomic Atomization, Normalization, AI, Machine Learning Atomic Knowledge Matrix Images: bloomua, Rachael Arnott @ 123RF.com
  26. 26. File Server DropBox OneDrive Box Office 365 SharePoint Online Share Point Website Wiki ? ThematicQuery Atomization, Normalization, AI, Machine Learning Thematic Matrix Content Services CMS DMS Wikis The future is atomic
  27. 27. “performance guarantees plant system customer obligations” MyCo
  28. 28. Today
  29. 29. Tomorrow Siri/Cortana/Alexa/GA/etc, Tell me about EU trust in social networks.
  30. 30. Dynamic “answer” composition MyCo
  31. 31. Technology selection and use
  32. 32. Summary
  33. 33. www.theum.com Thanks! Richard Reed Vice President Research and Development rreed@theum.com +49 711 45 1000 42 +1 682 304 0850

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