Using Social Media For Recruiting And Targeting Diversity  

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Using Social Media For Recruiting And
Targeting Diversity  

Dr. William J. Ward aka @DR4WARD
Social Media Professor
S. I. Newhouse School of Public Communications
Syracuse University

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Using Social Media For Recruiting And Targeting Diversity  

  1. Using Social Media For Recruiting And Targeting Diversity   Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University Wednesday, September 18, 13
  2. Social Recruiting http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html Wednesday, September 18, 13
  3. http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html 2009 2012 2013 Wednesday, September 18, 13
  4. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13
  5. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13
  6. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13
  7. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13
  8. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13
  9. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13
  10. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13
  11. Social Recruiting http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html Wednesday, September 18, 13
  12. Social Recruiting http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html Wednesday, September 18, 13
  13. Groups http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html Wednesday, September 18, 13
  14. Groups http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html Wednesday, September 18, 13
  15. Groups http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html Wednesday, September 18, 13
  16. Used LinkedIn Search to Target Groups and People Wednesday, September 18, 13
  17. Used LinkedIn Advanced Search to Identify Relationships, Groups, Industry and Location Wednesday, September 18, 13
  18. Search Results for Keywords LinkedIn Groups Results for: •2,328 Diversity •824 African American •1,120 Latino •856 Latina •1,147 Seniors •846 Disability •504 LGBT •2,577 Asian •222 Native American LinkedIn Individual Profiles Results for: •469,971 Diversity •99,803 African American •96,380 Latino •117,281 Latina •206,093 Seniors •394,448 Disability •31,169 LGBT •454,511 Asian •79,475 Native American Wednesday, September 18, 13
  19. https://www.linkedin.com/ads/ Wednesday, September 18, 13
  20. https://www.linkedin.com/ads/ Wednesday, September 18, 13
  21. 1. Do Advanced Keyword Searches on LinkedIn 2. Identify Individuals 3. Identify Individual Relationships and Connections 4. Identify individuals and groups they belong to 5. Identify groups and individuals that belong to the group 6. Join these groups, reach out and connect to individuals, listen, engage and build relationships 7. Targeted Advertising on LinkedIn 8. Measure Results Wednesday, September 18, 13
  22. https://www.facebook.com/about/graphsearch Wednesday, September 18, 13
  23. https://www.facebook.com/about/graphsearch Wednesday, September 18, 13
  24. http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html Wednesday, September 18, 13
  25. http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html Wednesday, September 18, 13
  26. Wednesday, September 18, 13
  27. Wednesday, September 18, 13
  28. Wednesday, September 18, 13
  29. Wednesday, September 18, 13
  30. Wednesday, September 18, 13
  31. Wednesday, September 18, 13
  32. Wednesday, September 18, 13
  33. Wednesday, September 18, 13
  34. 1. Do Keyword Searches on Facebook Graph 2. Identify Individuals 3. Identify Individual Relationships and Connections 4. Identify individuals and groups they belong to 5. Identify groups and individuals that belong to the group 6. Join these groups, reach out and connect to individuals, listen, engage and build relationships 7. Targeted Advertising on Facebook 8. Measure Results Wednesday, September 18, 13
  35. https://twitter.com/search-advanced Wednesday, September 18, 13
  36. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13
  37. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13
  38. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13
  39. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13
  40. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13
  41. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw Wednesday, September 18, 13
  42. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw Wednesday, September 18, 13
  43. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw Wednesday, September 18, 13
  44. Measure Results https://vimeo.com/71468688 Wednesday, September 18, 13
  45. Wednesday, September 18, 13
  46. 1. Do Advanced Keyword Searches on Twitter 2. Identify Individuals 3. Identify Individual Relationships and Connections 4. Identify individuals and Lists they created or belong to 5. Identify individuals that belong to the list 6. Follow these individuals and lists and reach out and connect to individuals 7. Targeted Advertising on Twitter 8. Measure Results Wednesday, September 18, 13
  47. Using Social Media For Recruiting And Targeting Diversity Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University Wednesday, September 18, 13

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