My Social Media Breakfast Syracuse presentation BRIDGING THE DIGITAL SOCIAL SKILLS GAP SOCIAL MEDIA IN THE ENTERPRISE Digital literacy and social media etiquette are becoming critical skill sets for individuals and organizations. According to a Harvard Business Review Report, 79% of companies are either using or planning to use social media channels, but only 12% believe they are using them effectively. At the same time, 90% of professional communicators in another study reported that they have to figure things out on their own and receive no training. Join Dr. William J. Ward (a.k.a. DR4WARD), social media professor at Syracuse University’s S.I. Newhouse School of Public Communications, as he explores several strategies for how you can help yourself and your organizations to bridge the digital social skills gap and improve your internal/external communication and collaboration.

1. Dr. William J. Ward aka DR4WARD
Social Media Professor
BRIDGING THE DIGITAL SOCIAL
SKILLS GAP
SOCIAL MEDIA IN THE ENTERPRISE
Thursday, May 16, 13

2. Our 15th Century counter parts
experienced less data in their entire lifetime
than we do in a a single day.
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3. “Every day, we create 2.5 quintillion bytes
of data -- so much so that
90% of the data in the world has been
created in the last two years alone.” ~
IBM
How big is “Big Data” really?
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4. 100,000 times as much ram as Apollo Guidance Computer
1000+ times faster than the computer used to land the orbiter on the moon
16 million colors vs calculator-like display of the AGC
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5. We now leave a trail of digital exhaust, a
perpetual stream of text, location and other
data. ~ Human Face of Big Data
What is “Big Data?”
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6. How will wearable computers, devices and sensors
activated by voice and gesture change what we do
and how we use social media?
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7. - Bernard Kiwia, Pedal Power Inventor in Arusha,
Tanzania
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8. ..5 billion people are going to join the 2B of us that are
already on the Internet. ~ Eric Schmidt
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9. ToValue
Noise
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10. 52% of U.S. Companies Report Difficulty
Filling Jobs
May 2011
What is the biggest challenge facing companies for
filling these jobs?
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11. 90% of employees say that they have to figure things
out on their own.
March 2011
What is one of the biggest challenges facing
organizations for utilizing social communication
and social collaboration?
Training
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12. Job postings requiring social media skills
rose 87% from 2011 to 2012,
topping 13,000 in one month alone earlier
in 2012
Fall 2012
Are digital and social media skills in demand?
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13. January 2013
50% of all new marketing hires will be
technical
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14. What if Social Media is not in the job title?
November 2012
Survey of professional communicators:
65% of respondents do social media on top of their
other duties.
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15. Social Media Is Just The Tip Of The Iceberg
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16. False Tweet from hacked @AP 's
handle during market hours wiped out
~ $136 Billion from the S&P 500 in less
than 1.5 minutes.
April 23, 2013
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17. Improved communication and collaboration from social
media could add $1.3 trillion annually in value
to the economy and
raise knowledge worker productivity 20-25%.
2012 Study
How can social media improve our jobs and
organizations?
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18. 2012 Study
Where can social add value and increase
productivity?
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19. Take the problem and
information to where individuals
already are.
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20. Digital and social media take what people
are already doing and makes it
easier, faster, better.. and more fun.
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21. Past
Present
Passive Active
Topic
Business as Usual
Location & Time Specific
Topic
Social Business:
Real-time,Anywhere
Data
Data
How do people connect and share within
organizations?
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22. External or Internal Social Media? It’s all business
Marketing,
PR,
Advertising
Human
Resources
Customer
Service
New Product
Development
Sales
External
B2B/B2C
Stakeholders
External -
B2B/B2C
External
B2B/B2C
Internal
Communications
Stakeholders
External
Recruiting
External
Research
Social Media
Strategy
Improved Communication
Increased Efficiency
Higher Satisfaction
Cost Savings
Increase Customer Engagement /
Feedback
Decrease Response Time
Improve Customer Satisfaction and
Retention Rates
Improve Problem Solving
Decrease Response Time
Thought Leadership
Develop Collaborations
Crowd Sourced Innovation
Real-time Response
Reach Internal and External
Audiences
Improve Target Marketing
Increase Customer Engagement and
Loyalty
Integrate External and Internal
Communications by breaking down
silos
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23. What is MyWalmart.com
•Online Community where associates connect, interact & engage
•For Walmart Associates Only
•Blend of social media and useful information and tools
Traffic Stats
• 1.2 million registered users
• 12.3 million page views in Feb. 2011
• 85% of users return to site 3X or more per week
• Mobile accounts for 50% of traffic
ROI?
• Reduce Call CenterVolume
• Quicker Response
• Increase Employee Satisfaction
Human Resources
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24. •Ask ?’s
•Exchange Information
•Share Ideas and Tips with Others
• Over 3,000 employees registered for Twelpforce and Twelpforce sent over 65,000 twee
• Since its launch in 2008, Best Buy Unboxed has facilitated over 500,000 conversations
• Assisted millions of customers, read more than 900,000,000 messages
Customer Service
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25. New Product Development
Innovation - Research Development - Engineering Science
GE Ecomagination - Looking for great ideas
5,000 new business plans,
new partnerships, new business models
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26. Sales
to “get closer to our customers”.
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27. Social Business Enterprise Platforms
Paid Free
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28. Thursday, May 16, 13

29. Dr. William J. Ward aka DR4WARD
Social Media Professor
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